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VISUAL CREATORS
For your artistic side.

📸 Canon & Adobe Launch Frame.io Integration!

The Story: Canon has announced that native integration with Frame.io is coming soon for select Canon cameras, specifically the EOS C80 and EOS C400. This integration aims to streamline workflows for filmmakers by enabling proxy file transmission directly to the cloud, setting the stage for a significant shift in production processes.

The Details:

• The Canon EOS C80 and C400 will receive a firmware update in Winter 2024 that integrates Frame.io’s Camera to Cloud technology for automatic cloud uploads.

• The update allows proxy files to be transmitted alongside high-quality recordings, providing a way for editors to begin their work while shooting is still ongoing.

• Proxy files will retain the same filenames, timecodes, and metadata as the original files, easing the transition when full-quality files are ready.

• Canon's move to Frame.io aligns with Adobe’s vision of enhancing collaboration and flexibility in production, as the company also partners with Nikon and Leica for similar updates.

Why It Matters: For creative professionals, this integration represents a crucial step in elevating the efficiency of remote and collaborative workflows. By streamlining content transfer directly from camera to cloud, filmmakers and editors can work seamlessly across geographies, reducing downtime and improving project turnaround. As content demands grow and evolve, embracing such innovative tools—and anticipating future updates for other camera ranges—will keep creative teams ahead of the curve in an ever-competitive market.

PRODUCTION MASTERY
The commercial aspects of creativity.

📜 OSI Defines What "Open" AI Means

The Story: The Open Source Initiative (OSI) has officially defined "open" AI, challenging tech giants like Meta. To be deemed open source, an AI must provide access to the data used for training, its complete code, and the settings that help produce its results. Meta's Llama models, widely promoted as open-source, fall short of these new standards, raising concerns about transparency in AI.

The Details:

• The OSI’s new standard requires AI systems to disclose details about training data, including its origin and how it was processed.

• Meta's Llama AI model restricts commercial use for apps with over 700 million users and does not provide training data, thereby not meeting OSI's criteria.

• OSI Executive Director Stefano Maffulli highlights that Meta’s arguments echo Microsoft's historical resistance to open source, as tech giants often justify keeping their models proprietary.

• The OSI’s definition aims to ward off “open washing,” where companies claim to be open-source while failing to reveal critical elements of their technology.

• Hugging Face CEO Clément Delangue sees the OSI's definition as essential for driving discussions around data transparency and openness in AI.

Why It Matters: The OSI's definition comes at a crucial juncture as companies navigate an AI landscape often clouded by vague language and competitive secrecy. For creative professionals relying on these technologies, this development underscores the importance of transparency in AI systems. It empowers creators to advocate for their rights while pushing companies toward more responsible practices regarding data and model openness, ultimately fostering a healthier ecosystem for innovation.

CREATOR ECONOMY
Navigating the digital creative world.

📱 Oppo Reveals Find X8: Hasselblad Magic!

The Story: Oppo has officially launched its Find X8 series, featuring advanced camera technology including the Hasselblad Master Camera System. With new AI capabilities and remarkable specs, these smartphones are set to make waves in the photography community. The series includes the Find X8 and Find X8 Pro, both promising unmatched camera performance and sleek designs.

The Details:

• The Find X8 Pro includes a powerful 50 MP main sensor, dual periscope telephoto lenses capable of 6x optical zoom, and a 5,910 mAh battery with rapid charging.

• The standard Find X8 features a 50 MP ultra-wide lens and combines high-performance specs with a 6.59-inch AMOLED screen and lightweight design.

• Both models boast enhanced battery technology supporting 100W wired and 50W wireless charging for all-day usage.

• Oppo is expanding the availability of the Find X8 series globally after previously facing challenges in the European market; registrations are now open in the UK.

• The launch announcement hints at advanced capabilities with AI-driven features for photography, enhancing user experience and image quality.

Why It Matters: The Find X8 series signals Oppo's ambitious return to the global smartphone market, particularly in Europe, showcasing cutting-edge camera technology that rivals top-tier competitors. For creative professionals, this device could redefine mobile photography, providing top-notch features and performance that cater to everything from casual snapshots to serious projects. As consumers increasingly prioritize camera capabilities in smartphones, the Find X8 positions itself as a significant contender in an ever-competitive space.

🔥 Press Worthy

📽️ VISUAL CREATORS

Jaime Rojo wins the prestigious GDT European Wildlife Photographer of the Year 2024 with a stunning shot of millions of monarch butterflies in Mexico. The competition, renowned for its strict guidelines and ban on digital manipulation, celebrates nature photography's best talents and their advocacy for wildlife conservation.

Fujifilm Europe has launched 'Women4Inclusion', expanding its Women4Women magazine to address diversity in photography. Highlighting individual stories, the publication celebrates perspectives from around the globe, aiming to enhance equity and inclusion in the creative industry.

📈 PRODUCTION MASTERY

Google DeepMind has made a bold move by open-sourcing SynthID, its watermarking tool for AI-generated text. This step aims to enhance transparency and combat misinformation, fake reviews, and copyright violations. As SynthID rolls out, the industry buzzes about its potential impact on trust and authenticity.

Epic Games' CEO Tim Sweeney advocates for an open metaverse reliant on "enlightened self-interest" from major platforms like Apple and Google. He argues that their hefty 30% cut hampers investments in gaming's future. Sweeney remains optimistic, citing growing collaboration in the industry and recent successes with Fortnite.

🎭 CREATOR ECONOMY

The Google Pixel 11 is set to revolutionize low-light video with its new Ultra Low Light mode and on-device processing, ditching cloud delays. Enhanced video features like 100x zoom and improved Cinematic Blur at 4K are also expected, making night shoots a breeze for creators!

A Florida mother is suing Google-owned Character.AI after claiming its chatbot contributed to her son’s suicide. She alleges he became “withdrawn” and suffered low self-esteem, forming a harmful bond with a character. The lawsuit raises serious concerns about AI's impact on youth.

📚 Learn & Grow

📽️ VISUAL CREATORS

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📈 PRODUCTION MASTERY

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🎭 CREATOR ECONOMY

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