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VISUAL CREATORS
For your artistic side.

✨ Adobe Drops Some More AI

The Story: Adobe has launched Photoshop Elements 2025 and Premiere Elements 2025, both incorporating enhanced AI features designed to simplify photo and video editing. The new updates promise streamlined workflows and exciting creative options at a fraction of the cost of a Creative Cloud subscription.

The Details:

• Photoshop Elements 2025 introduces an AI-powered Remove tool for erasing unwanted objects quickly and simply, alongside a Depth Blur filter for creating stunning background blurs.

• Both apps now come with a mobile and web companion app, letting users edit on-the-go and easily share creations by changing backgrounds or adding patterns.

• Premiere Elements 2025 streamlines video editing with a revamped timeline and new Quick Tools menu for efficient access to frequently used editing features.

• AI-enhanced features include automatic color changing tools and options for combining images into new compositions, making creativity accessible even for beginners.

• With new support for Apple’s M3 chip, users can expect faster performance on Macs with the latest software.

Why It Matters: For creative professionals looking for affordable alternatives to Adobe’s subscription model, these updates represent a significant leap forward in usability and capability. The infusion of AI tools not only enhances productivity but also empowers users to produce professional-quality work without the steep learning curve typically associated with advanced editing software. In a fast-paced digital landscape, mastering these intuitive features can provide a competitive edge and inspire creative innovation.

PRODUCTION MASTERY
The commercial aspects of creativity.

💰 Creators Get Paid: Calliope’s AI Deal!

The Story: Calliope Networks is attempting to ease creators' concerns over AI-generated content by launching its "License to Scrape" program. This initiative aims to negotiate licensing deals that allow YouTube creators to protect their intellectual property and receive compensation whenever their content is used for AI training purposes.

The Details:

• Calliope's program enables creators to legally license their content and receive revenue when AI companies utilize it for training generative models.

• The startup relies on traditional licensing frameworks from industries like film and music, utilizing agreements similar to those of organizations like BMI and ASCAP.

• To attract AI companies, Calliope estimates it needs at least 25,000 to 50,000 hours of licensed content from creators to be taken seriously in negotiations.

• The initial response from creators, facilitated by agencies like Viral Nation, has been positive, highlighting a willingness among creators to participate in the licensing model.

Why It Matters: This initiative is crucial for creators who feel their content is being exploited without consent in an age of rapid AI development. By establishing a formal licensing framework, Calliope could not only empower YouTube stars to reclaim control over their intellectual property but also pave the way for ethical practices in the burgeoning AI economy. If successful, this program could serve as a template for other platforms, encouraging creators everywhere to protect their rights while enabling AI companies to streamline content usage legally.

CREATOR ECONOMY
Navigating the digital creative world.

💡 TikTok Teams Up with WHO to Fight Misinformation

The Story: As the 2024 U.S. presidential election approaches, TikTok is proactively tackling misinformation with a new partnership with the World Health Organization (WHO). This collaboration aims to reduce health-related misinformation by promoting accurate medical content via the WHO's established Fides network of health professionals.

The Details:

• The partnership involves a year-long collaboration to enhance health literacy while countering misinformation on TikTok.

• TikTok will leverage the WHO's Fides network, consisting of over 800 healthcare professionals who collectively reach 150 million followers.

• The WHO’s TikTok account, boasting 2.8 million followers, will continue to share vital public health information.

• A $3 million donation will be made by TikTok to support WHO's efforts in destigmatizing mental health issues.

• The initiative aligns with TikTok's broader strategy to enhance its public image, especially during an election season, amidst competition from platforms like YouTube.

Why It Matters: This initiative by TikTok is crucial in a climate where misinformation can have real-world consequences, particularly among younger audiences. By partnering with the WHO, TikTok not only seeks to enhance the credibility of its platform but also plays a pivotal role in promoting health education at a critical time. This could elevate the standard for content shared on social media, making it more reliable and beneficial for users while reinforcing the platform's commitment to social responsibility.

🔥 Press Worthy

📽️ VISUAL CREATORS

Halide's latest update for the iPhone 16 enhances the Camera Control button with new “Adjustments” features for focused photography. Users can lock settings and enjoy smoother manual focus, making quick snaps even efficient, including with ProRAW. A true game changer!

A growing trend reveals that 25% of indie artists now upload music directly to TikTok, bypassing traditional labels and streaming services. This shift highlights musicians' desire for greater control and immediate fan connections, reflecting dissatisfaction with existing platforms.

📈 PRODUCTION MASTERY

Paramount Global has severed ties with Nielsen over soaring pricing demands, citing the need to adapt to a changing industry. With a focus on a multi-currency future, Paramount is boosting offerings with partners like VideoAmp for better viewership data, as it navigates its Skydance Media acquisition.

The tug-of-war for data privacy heats up, pitting lawmakers against browser execs. Both want consumer protection, but their methods differ greatly, leading to significant challenges for publishers in collecting user data and executing effective ad campaigns.

🎭 CREATOR ECONOMY

Preliminary findings from New York's guaranteed income program for artists suggest it's a game-changer. Artists report improved financial stability and well-being, prioritizing debt repayment and savings while engaging more deeply in their creative practices. This initiative, funded by major foundations, supports those facing institutional barriers, showing that financial security enhances both creativity and community involvement.

TikTok launches its search ads feature, aiming to entice marketers with financial perks. While some see potential, many hesitate to shift budgets from Google. Advertisers are intrigued but cautious, needing clear evidence of performance before committing their dollars.

📚 Learn & Grow

📽️ VISUAL CREATORS

• Why It’s So Hard to Go Full-Time in Photography

• How Robert Frank Pushed the Boundaries of Photography

📈 PRODUCTION MASTERY

• Blending CG creatures & wildlife photography to bring lost giants to life

• iPhone 16 Pro camera review: Kenya

🎭 CREATOR ECONOMY

• Thinking of Selling Merch? This Creator's Got You Covered

• New brands jump at endorsement deals with influencers & celebrities: study