TikTok Teams Up with WHO Against Misinformation

The Story: As the 2024 U.S. presidential election approaches, TikTok is escalating its fight against misinformation by teaming up with the World Health Organization (WHO). This year-long partnership aims to reduce health misinformation on the platform by amplifying science-based medical content through the WHO-supported Fides network, which comprises 800 health creators and reaches 150 million followers worldwide.

The Details:

• TikTok will collaborate with the WHO to share accurate medical opinions and information, especially during the crucial election period.

• This partnership involves the Fides network, which includes healthcare professionals providing trustworthy insights on health topics discussed on TikTok.

• TikTok is making a $3 million donation to support the WHO's global initiatives in destigmatizing mental health issues and creating a supportive online community.

• WHO's TikTok account has 2.8 million followers and will deliver vital public health updates, echoing its response at the onset of COVID-19.

• This initiative runs parallel to TikTok's recent moves to remove accounts associated with Russian-backed media, showing its intent to curb misinformation across political spheres as well.

@who

Condom use among sexually active adolescents in Europe has declined significantly since 2014. Only 59% of sexually active teens surveyed u... See more

Why It Matters: Misinformation in health and politics can have dangerous consequences, especially with the upcoming election stirring public discourse. By partnering with WHO, TikTok is proactively seeking to enhance its credibility and align itself with socially responsible practices. For creative professionals, this collaboration presents new opportunities to engage with health messaging and potentially reshape how content is created and consumed on social media platforms, emphasizing the importance of trustworthy communication in their work.