The Creator Lens

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May 13, 2025

The AI Jobs Crisis: It's Here Now!

The AI jobs crisis is a pressing issue for creative industries, with companies like Duolingo at the forefront, announcing a shift to an "AI-first" model.

Jonas Ngoenha

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May 13, 2025

Can Spotify's Dominance Be Broken?

In her book "Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist," journalist Liz Pelly critiques Spotify's significant yet problematic influence on the music industry.

Jonas Ngoenha

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May 13, 2025

Why Barbie and Hollywood Love Filming in the UK

The US film industry is buzzing with controversy after President Trump hinted at imposing 100% tariffs on films produced overseas in a bid to protect Hollywood.

Jonas Ngoenha

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May 06, 2025

🔥 Coogler's Sinners Deal, 🎬 Trump's Film Tariffs & 🎥 Apple’s Hollywood Gamble

Ryan Coogler’s deal is shaking up studio power, Apple’s streaming empire is wobbling, and Trump just dropped a bombshell on international filmmaking. What does it all mean for creatives? Let’s break it down.

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May 06, 2025

Trump Slaps 100% Tariff on Foreign Films!

Donald Trump has announced a dramatic 100% tariff on all movies produced outside the United States, labeling them a national security threat.

Jonas Ngoenha

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May 06, 2025

Is Apple’s Hollywood Gamble Paying Off?

Apple TV+ is refining its Hollywood strategy after years of significant spending on original content that has not yielded the expected subscriber growth or profitability.

Jonas Ngoenha

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May 06, 2025

Coogler's Deal: Threat to Hollywood?

The contract with Warner Bros. grants Coogler ownership rights to the film after 25 years, a move that has stirred significant controversy about its implications for the future of the studio system.

Jonas Ngoenha

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May 01, 2025

🤖 Microsoft Released AI-Generated Ads And Nobody Noticed, 🔒 Adobe's New Authenticity App & 🔗 LinkedIn's Bold Bid for Creators!

LinkedIn is rolling out original video shows featuring heavy hitters like Steven Bartlett and Rebecca Minkoff, all aimed at transforming it into a buzzing video hub. With video viewership skyrocketing 36% this year, it's not just cat memes that grab attention anymore. Meanwhile, Microsoft is sneaking AI into its ad game so subtly you won’t even know it’s there, proving AI can be your best-kept secret. And if that wasn’t enough, Adobe just dropped a beta tool that promises to protect creators from the chaos of AI misinformation.

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May 01, 2025

Adobe Launches Essential Auth App for Creators

Adobe has launched the public beta of its free Content Authenticity app, aimed at helping creators like photographers secure proper attribution and combat AI-generated misinformation.

Jonas Ngoenha

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May 01, 2025

LinkedIn Goes All In on Creator Economy!

LinkedIn is making waves in the creator economy with the launch of original video shows from business-focused creators, including Steven Bartlett and Rebecca Minkoff.

Jonas Ngoenha

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May 01, 2025

Microsoft’s AI Ad: The Sneaky Reveal!

Microsoft has utilized generative AI to create a one-minute ad for its Surface Pro and Surface Laptop without revealing its AI elements, leaving viewers oblivious until the company disclosed the details.

Jonas Ngoenha

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Apr 22, 2025

Musk & AI: Brands at Major Risk!

A recent survey commissioned by the Global Risk Advisory Council reveals that corporate reputation is at high risk due to associations with Elon Musk and the irresponsible use of artificial intelligence (AI).

Jonas Ngoenha

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