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VISUAL CREATORS
For your artistic side.

🎥 Google’s Veo 2 Takes on OpenAI's Sora!

The Story: Google DeepMind has launched Veo 2, its next-generation AI video generation model designed to produce high-quality video clips exceeding two minutes and 4K resolution. This model aims to outpace competitors by delivering realistic motion and improved lighting. However, access to the model is currently limited as it’s available only on the experimental VideoFX platform, while future expansions are planned.

The Details:

• Veo 2 boasts the ability to create longer videos (up to two minutes) at higher resolutions (4K), an upgrade from its predecessor, the original Veo, which processed shorter clips at 1080p.

• Currently, Veo 2 is available only as 720p clips capped at eight seconds on Google’s VideoFX, with broader access under development for the Vertex AI platform.

• Key improvements include sharper textures, realistic motion dynamics, and enhanced lighting effects, all contributing to a cinematic quality in generated videos.

• Veo 2 faces challenges in coherence, especially with complex actions and maintaining character details over longer prompts, prompting ongoing collaboration with creators for refinement.

• DeepMind also released updates for Imagen 3, which enhances image generation, enabling brighter and better-composed visuals while incorporating more responsive user prompt features.

Why It Matters: Google's advancements with Veo 2 and Imagen 3 highlight a significant leap in AI video and image generation, giving creatives in fields like advertising and media new tools to enhance storytelling. As the demand for cut-through content grows, mastering these cutting-edge technologies will be crucial for professionals looking to remain competitive and innovative in the evolving creator economy. Embracing these tools could translate to stunning visuals that elevate projects and attract audiences effectively.

PRODUCTION MASTERY
The commercial aspects of creativity.

🤖 YouTube Gives Creators AI Control!

The Story: YouTube has just unveiled a new feature that gives creators the option to allow third-party companies to use their videos for AI training. While this default setting is off, creators can opt-in to enable specific companies to train on their content. This move aims to create collaboration opportunities and generate new value for creators in the evolving AI landscape.

The Details:

• Creators can turn on a toggle in YouTube Studio to allow third-party companies to train AI models using their videos.

• Companies eligible for this feature include Adobe, Amazon, Apple, and OpenAI, among others known for building generative AI models.

• Creators can choose specific companies or allow all third-party organizations to use their content for AI training.

• The default setting remains off, meaning no third-party access unless creators explicitly grant it.

• Google will continue training its AI tools on YouTube content per existing agreements, but unauthorized scraping is prohibited.

Why It Matters: As AI continues to grow and intersect with content creation, creators need control over how their work is used. This feature not only prevents unauthorized use but also creates potential revenue streams for creators choosing to collaborate with trusted AI companies. By allowing these partnerships, YouTube is recognizing creators' rights and providing opportunities for leveraging their content in the AI era, making it critical for creative professionals to stay informed and engaged with these developments.

CREATOR ECONOMY
Navigating the digital creative world.

📹 The $30K Blackmagic URSA Cine!

The Story: The Blackmagic URSA Cine Immersive camera is now available for pre-order at $29,995, designed specifically for capturing Apple Immersive Video. Packed with dual custom lenses and advanced features, it promises high-resolution stereoscopic 3D video and seamless editing compatibility with DaVinci Resolve Studio, marking a significant advancement in immersive filmmaking.

The Details:

• This camera boasts dual 8160 x 7200 resolution sensors that capture 90 fps 3D immersive cinema content in one file, ensuring incredible detail.

• It has 16 stops of dynamic range, making it capable of capturing rich images in both bright and dark scenes simultaneously.

• The lightweight, robust body includes a built-in 8TB storage solution, enabling over two hours of raw 8K footage.

• Integrated connectivity options like 10G Ethernet and 12G-SDI out facilitate a streamlined workflow for high-speed media access and editing.

• The upcoming DaVinci Resolve Studio update will allow editing of Apple Immersive Video, ensuring editors can seamlessly integrate this tech into their workflows.

Why It Matters: The introduction of the Blackmagic URSA Cine Immersive camera is not just about advanced tech; it's about creating a new standard for professional immersive content production. As the Apple Vision Pro grows in popularity with immersive video experiences, having a dedicated camera for this format opens up unprecedented opportunities for filmmakers, expanding creative boundaries. This could lead to a surge of high-quality immersive content that captivates audiences and enhances storytelling in the digital age, ultimately impacting how creators engage with their stories.

🔥 Press Worthy

📽️ VISUAL CREATORS

Google Labs has released Whisk, an AI image generator that lets users upload images as prompts for creative visuals. This tool provides a fresh, intuitive way to create with flexibility, allowing for image remixing.

The U.K. government might introduce a "right to personality" to protect artists from generative A.I. mimicking their styles. Set to unveil new copyright regulations, it aims to empower creators against A.I. developers using their work without permission, amid growing tensions.

📈 PRODUCTION MASTERY

Brian Cox has some strong words for the Oscars, calling them "absolute nonsense" for only celebrating films released during the holiday season. He believes this practice ignores deserving work outside that narrow timeframe. Cox argues for a broader recognition of talent and urges an overhaul of the awards system.

Lisa Kudrow argues that AI-driven films like Robert Zemeckis' "Here" serve as endorsements for AI technology. While she acknowledges the creative innovations, she's concerned about the impact on future actors, questioning the availability of roles for human talent in an AI-dominated landscape.

🎭 CREATOR ECONOMY

Meta is spicing up its Ray-Ban smart glasses with live AI, live translations, and Shazam integration! While live features are exclusive to Early Access members, Shazam is available to all in the US and Canada. Get ready for some smart conversations on the go!

Snapchat is raising the bar for creators by scrapping its Spotlight Rewards Program in favor of a stricter monetization system. To enjoy this new payout, creators must not only post 25 times monthly but also meet hefty engagement metrics, making it tougher for newcomers to cash in.

📚 Learn & Grow

📽️ VISUAL CREATORS

• Work For Free

• How To Make Money Off Movies That Cost Less Than $500,000 – J. Horton

📈 PRODUCTION MASTERY

• Storyboard Artist Nadine Promes García Discusses the Ups and Downs of Life in Animation

• Shot List vs Storyboard

🎭 CREATOR ECONOMY

• Threads Reaches 300 Million Active Users

• How To Make A Living As A Creator