Blackmagic URSA: $30K for Apple Immersive Magic

The Story: Blackmagic Design has opened pre-orders for its new URSA Cine Immersive camera, designed to shoot Apple Immersive Video specifically for the Apple Vision Pro headset. Priced at $29,995, this camera is poised to revolutionize immersive filmmaking with high-end specifications that cater to professional content creators.

The Details:

• The URSA Cine Immersive features dual lenses and can capture content at a whopping resolution of 8160 x 7200 per eye at 90fps, delivering an extraordinary immersive experience.

• Equipped with 16 stops of dynamic range and a robust magnesium alloy chassis, the camera is designed to withstand the rigors of professional filmmaking while ensuring high-quality output.

• It comes with built-in 8TB storage, enabling the recording of over two hours of 8K RAW footage and supports real-time syncing to DaVinci Resolve for remote editing.

• The included DaVinci Resolve Studio update will streamline editing for Apple Immersive Video, allowing for seamless workflows between filming and post-production.

• This launch marks a significant step for independent filmmakers, offering capabilities previously reserved for productions contracted directly by Apple.

Why It Matters: The Blackmagic URSA Cine Immersive camera opens the floodgates for independent productions looking to create high-quality immersive content, previously a domain exclusive to Apple. With its industry-standard specs and integration with DaVinci Resolve, it offers filmmakers the tools they need to explore the immersive video landscape effectively. This innovation underscores the growing importance and shift towards immersive experiences in content creation, providing opportunities for users to transform their storytelling methods in a rapidly evolving industry.