👓 Sony Unveils Creator-Focused XR

YouTube's identity crisis📺, Sony's creator gear reveal👓, Netflix's show-by-show stats📊.

January 11, 2024 • Reading Time: 10 minutes

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Welcome, creative friends!

YouTube: The Creator Economy's Hydra Head?

In today's rundown:

  • 📺 YouTube's Identity Crisis

  • 👓 Sony's Creator Gear

  • 📊 Netflix's Varied Value

  • 🔥 Press Worthy Stories

  • 📚 Learn & Grow

Read time: 3 minutes

VISUAL CREATORS

Sony unveils its own mixed-reality headset at CES2023, targeting spatial creators with a system that lets users both view and make 3D models.

The Sony XR HMD (head-mounted display) has a 4K OLED display and comes with two controllers—a ring and a pointing tool. The headset supports split rendering, which offloads processing to a separate device.

"We're taking a different approach", Sony said. The company is piloting the system with Siemens for immersive manufacturing design using the new NX Immersive Designer software.

Apple’s Vision Pro is expected to ship later this year. Watch this space!

Will Sony's XR HMD flip creators to mixed reality?

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🔥 Press Worthy

  1. Canon may announce its EOS R1 at CP+ 2024. Rumors suggest it'll focus on speed, not resolution—a sprint to catch up with Nikon and Sony in the sports photography race.

  2. Adobe’s generative AI tool, Firefly, is now backed by legal indemnification. Adobe trained Firefly using its own licensed content to avoid copyright issues, a move that received praise but also raised questions about competitiveness.

  3. Meet Csaba Daróczi, the overall winner of Close-up Photographer of the Year. His ‘Bird of the Forest’ flew to the top. GoPro and Close-ups? This Hungarian photographer makes it work.

  4. Shot Lister 5.0 arrives with real-time syncing & storyboarding.

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📚 Learn & Grow

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 PRODUCTION MASTERY

Magid research shows that while Netflix's recent viewership data dump was a step toward transparency, it doesn't tell the whole story.

The firm used its EmotionalDNA tool to analyze four shows from the list, finding that each had distinct value beyond pure watch time.

Love is Blind, for example, had the highest engagement among high-income viewers, while Wednesday scored best in viewer intentionality.

Magid EVP Tony Cardinale argued that while “what” data like total watch hours is interesting, “why” data – like why viewers stick around – is more telling.

Which movie metric matters most to you?

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🔥 Press Worthy

  1. Art Directors Guild unveils nominees for its 28th Excellence in Production Design Awards.

  2. Pentax unveils its first film camera in over a decade. Yes, film is still a thing, with Leica seeing a 900% jump in sales. Why aren't more brands doing this?

  3. ARRI’s TRINITY Live is a slick upgrade for its body-mounted camera stabilizer, cutting rig weight and boosting wireless signal stability.

  4. Microsoft's adding an AI button, dubbed 'Copilot Key', to Windows 11 PCs. The "era of AI PC" is here!

📚 Learn & Grow

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 CREATOR ECONOMY

Ivy Liu / Digiday

YouTube's struggle to position itself as a premium ad platform continues to baffle agency executives.

Despite boasting the highest TV watch time share among U.S. streamers, its vast library of user-generated content (UGC) has made it hard to compete with more curated platforms like Hulu and Netflix.

Still, execs recognize there's quality programming on YouTube – they just want the site to make it easier to advertise against.

But as YouTube's CBO said, the “debate about quality of content” is a “false paradigm.”

Can YouTube be a premium ad platform?

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🔥 Press Worthy

  1. From stressed web designer to YouTube mogul: Herman reveals how he ditched the time-for-money trap and now pulls in six figures.

  2. MatPat retires from YouTube's Game Theorists after a record-breaking year. Looking to swap theories for more family time.

  3. Threads surpasses 100 million monthly active users, while Bluesky remains invite-only but hits 3 million accounts.

  4. YouTube now shows trusted first-aid videos atop relevant health emergency searches, including CPR training with no sign of a heartbeat from the American Heart Association.

📚 Learn & Grow

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