🏆 World Press: Regional Glory

TikTok's photo takeover 📸, World Press regionals hype 🏆, Hub & Spoke agencies redefine global 🌐.

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Welcome, creative friends!

TikTok's pixelated invasion on photographers' turf—say cheese or say goodbye? 📸

In today's rundown

VISUAL CREATORS
For your artistic side.

Alejandro Cegarra for The New York Times/Bloomberg

The World Press Photo Contest 2024 regional winners are out! It’s a collection of 61,062 entries from 130 countries, capturing both the heart-wrenching and the awe-inspiring.

Jaime Rojo, for National Geographic

These aren’t your typical travel selfies; they’re the lenses through which we see the world’s triumphs and tragedies.

Mackenzie Calle

The exhibition kicks off in Amsterdam on April 18, where you can witness the crème de la crème of photojournalism. If you can't make it, don't sweat; the tour’s got over 60 stops worldwide.

This isn’t just a photo op—it’s a passport to empathy.

PRODUCTION MASTERY
The commercial aspects of creativity.

Traditional advertising agencies are struggling to retain talent as more professionals choose to freelance, leading to the rise of "liquid" creative firms that focus on assembling teams of independent contractors instead of full-time staff, writes Dan Salkey, co-founder and strategy partner at Small World.

The model is proving popular with clients who appreciate the ability to access industry-specific talent on-demand, he notes, adding that more than a third of young adults still hope to work in creative fields despite the ongoing contraction of traditional agencies.

Salkey recommends that shops embrace change and offer more flexible work arrangements if they hope to survive in the current business climate.

Coupled with the shift to hybrid work during the pandemic and the 'democratization of creativity' seen on platforms like TikTok and Instagram, companies using “liquid models” seem poised to thrive as they bridge the gap between highly skilled contractors and brands eager to tap into that talent.

CREATOR ECONOMY
Navigating the digital creative world.

The still images will be pulled from the main app and users' existing images will be shown on the new platform.

TikTok has been experimenting with photo-sharing since last year, prompting speculation that it could launch a standalone image app or incorporate more images into its offering.

The move comes as Chinese social platform Xiaohongshu has found success by including ecommerce in its photo app, leading TikTok owner ByteDance to launch separate ecommerce platform Lemon8 in the West.

While such a move might seem like a risk, TikTok could be facing a US ban, pushing it to consider and ship alternative revenue channels sooner rather than later.

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Talent:
Lena Simpola
(Producer)

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🔥 Press Worthy

📽️ VISUAL CREATORS

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📈 PRODUCTION MASTERY

Apple’s Vision Pro may not hit mainstream status but could slowly replace Mac and iPad instead, says Bloomberg.

Creative exec Mark Endemaño predicts a future of AI-boosted creativity but warns of job impact, sparking industry debate.

🎭 CREATOR ECONOMY

Goodbye, JPEG? Google's Jpegli arrives, compressing web images 35% more than the old king. It's a format war flashback, but can it dethrone the 32-year JPEG reign?

Elon Musk’s X risks a Brazil ban over refusal to censor accounts, contrasting earlier compliance in Turkey and India.

📚 Learn & Grow

📽️ VISUAL CREATORS

📈 PRODUCTION MASTERY

🎭 CREATOR ECONOMY

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