- The Creator Lens
- Posts
- 🎥 Where The Creative Industry Is Heading, And How To Survive The Next 15 Years
🎥 Where The Creative Industry Is Heading, And How To Survive The Next 15 Years
YouTube's long-vid love affair 📺; Future-proofing your creative career 🎨; AI in Hollywood, hype or hope?🤖.
Created by the people at Beazy.
Welcome, creative friends!
Why is YouTube testing your attention span? Turns out, it's not all about those 10-minute bangers anymore. Find out why you might need to clear your schedule for a video binge.
In today's rundown
VISUAL CREATORS
For your artistic side.
The creative industry is bracing for a tech-driven overhaul with AI taking center stage. While some see it as a threat, there’s room to thrive if creatives play their cards right. It’s all about striking a balance between honing human-centric skills and embracing the tech without losing that human touch.
To ignore AI is to be left behind in the static. Yet, true creativity, the kind that asks questions and solves problems, remains a human spark.
To stay ahead, creatives need to be tech-savvy and human-centric, focusing on skills like critical thinking, empathy, and storytelling. It’s a learning game, demanding versatility without sacrificing depth.
And in a world where ethical design and strong networks matter more than ever, the future belongs to those who dare to be creatively different.
Being a creator is no longer confined to a single label—it’s about being a chameleon of skills, a network weaver, and a risk taker. Ready to play?
PRODUCTION MASTERY
The commercial aspects of creativity.
🎞️ Is the AI Bubble About to Burst in Hollywood?
Remember when AI was supposed to revolutionize everything? Yeah, well, creator Adam Conover isn’t convinced. He recently sat down with tech critic Ed Zitron to chat about whether the AI bubble’s about to burst in Hollywood.
Their verdict? It’s looking a little deflated. Creative professionals are starting to call the bluff on AI.
How so? Well, he highlights how the big AI models are hitting a roadblock—they’re running out of new training data. The info pool is drying up, and without fresh human input, they’re stuck in a loop.
Adam is skeptical of Google and Facebook's massive AI investments, accusing them of chasing profits over innovation. Zitron remains hopeful, believing that sustainable tech will come from hungry young creators.
CREATOR ECONOMY
Navigating the digital creative world.
Remember when YouTube videos were 10 minutes max? Yeah, those were the days. But now, we've got epics that rival The Lord of the Rings extended editions.
Long videos are the new black on YouTube, stealing the show from quick-hit TikTok. And before you hit skip, this trend's got depth. We're talking 3-hour+ watch parties hosted by creators like Mr. Beast and Sam Suck.
But why the switch from short and snappy? Turns out, folks are hungry for more than just a quick dopamine hit – they want the TV experience without the cable bill.
And with YouTube dethroning Netflix as the go-to streamer, it seems the tube is back in style. From documentaries rivaling the Discovery Channel to lifestyle vids that feel like hanging out, YouTube's long play is paying off in watch time and wallets.
📫 Sign up for The Creator Lens
FEATURED
 Talent: |  Location: |  Equipment Rental: |
Want to get featured? Refer a friend or reply to this email 🤙
🔥 Press Worthy
📽️ VISUAL CREATORS
Polaroid & Magnum partner for the first time, running a global photo competition. The theme? Empathy.
Fujifilm’s ‘Life As You See It’ contest, tied to the reopening of its House of Photography, saw a whopping 2,500+ entries. Justin Goulding is the grand prize winner.
📈 PRODUCTION MASTERY
Topaz Labs launches Video AI Pro, speeding up studio-quality video enhancement with multi-GPU rendering.
How industry leaders are bridging the gap between creativity & technology in TV: QR codes score, pause ads to buy, and home screen slots turn into ad gold.
🎭 CREATOR ECONOMY
Instagram’s Pro Dashboard now offers tons of tips to improve your Reels: Grab attention early, aim for 30-60 sec vids, use trending hashtags, engage with comments and much more.
YouTube’s Dude Perfect scores a whopping $100M-$300M from Highmount Capital, paving the way for branded toys, their own streaming platform, and who knows what else.
📫 Sign up for The Creator Lens
📚 Learn & Grow
📽️ VISUAL CREATORS
Is Film Photography Worth the Hassle and Expense?
Canon plans to develop more lenses that no one has done before
📈 PRODUCTION MASTERY
Shunga Might Just Convince You That Pornography Is Art
The making of Eno, the first generative feature film
🎭 CREATOR ECONOMY
Italian Collector Giuseppe Iannacone on the Perils of ‘Serial Accumulation’
Auto fix this, AI that… is photography getting too easy?
Reply