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VISUAL CREATORS
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🎥 Twelve Labs: AI Revolutionizes Video Search!

The Story: Twelve Labs is revolutionizing video analysis with its advanced AI models, allowing users to search, summarize, and interact with video content in unprecedented ways. Co-founded by Jae Lee, the company is making waves in the industry by focusing on video-first technology, which let users pinpoint specific moments in videos, thus addressing the limitations of traditional keyword searches.

The Details:

• Twelve Labs develops video-analyzing models that allow users to search for particular moments, like identifying when someone enters a location, making video content easily accessible.

• Prominent tech companies like Nvidia, Samsung, and Intel back Twelve Labs, reflecting confidence in its innovative approach and technology.

• The company focuses on customizable video models, allowing clients to train the systems on their specific data for tailored analytics solutions.

• With recent investments bringing the total to $107.1 million, Twelve Labs plans to expand product development and hire across various roles, aiming for rapid growth.

• Notably, Yoon Kim, former CTO of SK Telecom, has been appointed as president to drive Twelve Labs' aggressive expansion strategy.

Why It Matters: Twelve Labs is on the cutting edge of video technology, creating tools that align with the massive growth of video content. For creative professionals, this means enhanced capabilities for content management, marketing strategies, and utilizing video data to inform decision-making. As the demand for video continues to rise, mastering these technologies can give creatives a competitive edge in their respective fields, making this news a significant development to follow.

PRODUCTION MASTERY
The commercial aspects of creativity.

🎤 Sadoun's Witty Take on Omnicom-IPG Merger

The Story: Publicis CEO Arthur Sadoun addressed his staff regarding Omnicom's acquisition of IPG, cautioning them to enjoy their new status as the world's largest advertising group while acknowledging that it may be short-lived. He framed the merger as an opportunity, highlighting the lessons learned from past experiences, while reassuring employees of Publicis’ solid foundation for future growth.

The Details:

• Sadoun noted that while Publicis just celebrated becoming the largest holding company, Omnicom's revenue surpasses $25 billion, putting pressure on their top position.

• He emphasized the need for leaders to focus on integration during acquisitions, referencing the failed Publicis-Omnicom merger from a decade ago, which serves as a cautionary tale.

• Publicis has invested heavily in data and technology over the last decade, which positions them well for the upcoming challenges in the competitive landscape.

• Sadoun remains optimistic, stating a shift toward three main global players could benefit the advertising industry as a whole, despite current financial pressures.

Why It Matters: Sadoun's message strikes a balance between realism and optimism, positioning Publicis not just as a passive player in the industry but as an agile and forward-thinking contender. For creative professionals in the industry, this dynamic shake-up illustrates the importance of adaptability and innovation amid major consolidation efforts. The focus on technology and client collaboration signals a pivot in how agencies will operate in an increasingly competitive environment and presents opportunities for those ready to innovate.

CREATOR ECONOMY
Navigating the digital creative world.

🎨 Pinterest's Wild 2025 Trend Predictions!

The Story: Pinterest has released its trend predictions for 2025, revealing a mix of the bizarre and the beautiful. With a focus on the Rococo Revival's lavish aesthetics to the unexpected rise in pickle-based recipes, Pinterest's insights, backed by user engagement data, promise to influence designers and brands alike.

The Details:

• Rococo Revival is back—expect pastel tones and elaborate designs permeating everything from interiors to fashion, celebrating femininity and opulence.

• Castlecore aesthetics are taking over with medieval motifs and gothic influences, blending chainmail and silver goblets into contemporary designs.

• The unexpected Pickle Fix trend reflects rising searches for pickle-inspired foods, highlighting Millennials and Gen Z's penchant for quirky culinary experiments.

• Moto Boho augments the fashion scene, merging bohemian flow with tough leather styles, resulting in a fresh take on traditional outfits.

• Maximalism is reemerging as a major force, with eclectic mixes of patterns and textures set to dominate decorative choices in 2025.

Why It Matters: Pinterest's trend predictions aren't just whimsical musings; they offer a reliable compass for creatives seeking to tap into emerging tastes. By following these trends, designers and marketers can stay ahead of the curve, creating content that resonates with target audiences eager for bold, unique expressions. As consumer preferences shift toward extravagant aesthetics and playful experimentation, these insights could be key in shaping successful campaigns and product designs in the coming year.

🔥 Press Worthy

📽️ VISUAL CREATORS

OpenAI's Sora, an AI video generator, promises to create anything from puppies to superheroes, but results often fall short with oddities and inconsistencies. The subscription costs $20 per month for basic features, but quality issues suggest it’s not ready for serious content production yet.

TCL+ is redefining filmmaking with AI-generated short films, including "The Slug" and "The Audition". While human storytellers wrote and directed, critics lament emotionless performances. Yet TCL boldly pushes forward, hoping AI will catch up with human creativity and expression.

📈 PRODUCTION MASTERY

Warner Bros. Discovery is reconfiguring its corporate structure, separating its linear and streaming operations into distinct units. This move aims to boost share value and strategic flexibility, following trends set by Lionsgate and Comcast. Shares surged nearly 15% post-announcement!

Google Labs recently unveiled a redesign, making it easier for users to explore the latest generative AI experiments. From MusicFX to NotebookLM, these tools enhance productivity and creativity through AI, allowing users to provide feedback that shapes their future development.

🎭 CREATOR ECONOMY

Character.AI is taking major steps to protect teens with new parental controls and a dedicated language model for users under 18. This move comes after legal scrutiny over safety issues, including self-harm content. Their new features aim to curb sensitive discussions while promoting safer interactions online.

TikTok Shop racked up $100M in Black Friday sales, tripling 2022 figures, with huge hashtag traction. The gap in social commerce between the U.S. and China remains stark, as Chinese sales soar to $899B, dwarfing the U.S. forecast of $71.62B for the year.

📚 Learn & Grow

📽️ VISUAL CREATORS

• Critics Choice Awards 2025 Nominations: ‘Conclave’ and ‘Wicked’ Lead with 11 Nods — See Full List

• Meet the Contemporary Chinese Artists Reimagining Painting Traditions

📈 PRODUCTION MASTERY

• Harvard and Google to release 1 million public-domain books as AI training dataset

• Not dead yet: a DSLR lens tops LensRental's 2024 charts

🎭 CREATOR ECONOMY

• Phhhoto’s antitrust claim against Meta is heading back to the courts

• Adobe and Kino among major Apple 2024 App Store award winners