TikTok Users are Shift to YouTube & IG!

The Story: As the U.S. Appeals Court upholds a law that could lead to TikTok's ban or divestiture by January, creators are realizing the urgency of diversifying their platforms. TikTokers like Chris Mowrey and Chris Burkett are urging their followers to join them on platforms like YouTube and Instagram, as tensions run high over the app's future in the U.S.

The Details:

• The law requiring TikTok's U.S. divestiture or ban has created a ticking clock for creators, with a January 19 deadline looming.

• Creators are already pivoting to alternative platforms, warning their followers to find them elsewhere as TikTok's viability is questioned.

• TikTok's predicted shutdown could cost U.S. small businesses and creators $1.3 billion in just one month.

• Despite the impending decision, some TikTok influencers remain hopeful and are waiting for a definitive ruling before making drastic changes.

Why It Matters: The potential ban on TikTok poses severe financial threats to countless creators who have built their businesses around the app. A significant portion of their income relies on TikTok, and a ban could disrupt their livelihoods overnight. This upheaval emphasizes the critical need for creators to diversify their social media presence and evaluate alternative revenue streams now, ensuring they don’t get left in the dust if TikTok disappears.