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- 📉 Survey reveals AI's financial toll on photographers, with 58% losing work.
📉 Survey reveals AI's financial toll on photographers, with 58% losing work.
A new survey puts hard numbers on AI's financial toll for photographers, while a study shows AI's drift towards generic visuals. Plus, Netflix officially enters the vertical video game. Let’s dive in.
In today's rundown
VISUAL CREATORS
For your artistic side.

A prompt that begins with a prime minister under stress ends with an image of an empty room with fancy furnishings. Arend Hintze, Frida Proschinger Åström and Jory Schossau, CC BY
The Story: A new study reveals that when generative AI systems are left in an autonomous feedback loop, their outputs quickly converge on generic, bland visuals. Researchers linked text-to-image and image-to-text models and found that regardless of the starting prompt, the AI produced 'visual elevator music'—polished but meaningless cityscapes and landscapes.
The Details:
The experiment involved linking a text-to-image system with an image-to-text system, letting them iterate repeatedly without human intervention.
Even with diverse starting prompts, the AI's output consistently drifted towards generic themes like cityscapes and pastoral landscapes, forgetting the original context.
In one example, a complex prompt about a prime minister under stress devolved into a bland image of an empty, formal room.
The study, published in the journal Patterns, suggests this homogenization happens from repeated use, even before models are retrained on AI-generated data.
Researchers argue this shows AI's default behavior is to compress meaning toward what is most familiar, recognizable, and easy to regenerate.
Why It Matters: For visual creators, this study highlights a key risk of over-relying on generative tools: a drift towards creative sameness. The inherent bias of AI towards the 'average' could flatten unique artistic styles and devalue experimentation, making it harder for distinct, original work to stand out in an increasingly AI-mediated culture.
PRODUCTION MASTERY
The commercial aspects of creativity.
The Story: A new survey from the UK’s Association of Photographers (AOP) puts hard numbers on the impact of generative AI. The report reveals that 58% of professional photographers have lost work to AI, highlighting a steep decline in commissioned projects and a growing financial strain on creators in the industry.
The Details:
The AOP's survey found that 58% of its members have lost commissioned work to generative AI services.
This displacement translates to an average financial loss of £34,900 (around $48,000) per person.
The number of commissioned images being licensed by members saw a staggering 65% reduction compared to the previous year.
In response to scraping concerns, photographers have reduced their online presence, with publicly visible images on their websites dropping by 46%.
Creative organizations are now lobbying for regulation, calling generative AI “the greatest act of theft in modern history.”
Why It Matters: This data moves the AI debate from abstract threat to concrete business reality for visual creatives. It shows clients are already substituting human work with AI, directly impacting freelancers' income and project pipelines. This forces a strategic re-evaluation of pricing, service offerings, and how to protect portfolios from unauthorized scraping and replication.
CREATOR ECONOMY
Navigating the digital creative world.
The Story: Netflix is officially entering the short-form content game, confirming plans to roll out a vertical video feed on its mobile app in 2026. The new interface, similar to TikTok and Instagram Reels, will feature clips from its library, expand into video podcasts, and eventually include original vertical-first programming to boost daily engagement.
The Details:
The vertical feed, which has been in testing since mid-2025, is part of a broader mobile UI upgrade set for a wide release in 2026.
The feed will expand beyond promotional clips to include new content types like video podcasts from partners like Spotify and The Ringer.
Netflix is also preparing to introduce original, vertical-first programming designed specifically for the mobile experience.
Executives framed the move as part of a broader battle for attention against streaming, gaming, and social media platforms.
Leadership stressed the goal is to improve content discovery and engagement, not to replicate a social media platform outright.
Why It Matters: For creators, Netflix’s move further legitimizes vertical video as a premium format, not just a social media trend. This opens a potential new high-profile distribution channel for video podcasters and short-form filmmakers, signaling that major streaming platforms are now competing for creator-led content to capture daily mobile engagement.
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🔥 Press Worthy
📽️ VISUAL CREATORS
A Tech Transparency Project report identified dozens of AI “nudify” apps on the Google Play and Apple App Stores that generate nonconsensual sexualized images. Despite violating platform policies, the apps have collectively earned $117 million from over 705 million downloads worldwide.
A new study comparing 100,000 people to AI models like GPT-4 found that AI now matches or exceeds average human performance on certain creativity tests. However, the research also confirmed that the most creative humans still significantly outperform even the best AI systems.
📈 PRODUCTION MASTERY
A growing number of brands are extending payment terms for creators and freelancers well beyond the typical 30 days. Talent agencies report seeing more Net-60 and Net-90 windows, creating unsustainable cash flow challenges for independent creative businesses.
A coalition of music publishers including UMG and Concord has filed a new $3 billion lawsuit against AI firm Anthropic. The suit alleges the company used pirated lyrics from over 20,000 songs to train its Claude models, escalating the legal fight over copyrighted training data.
🎭 CREATOR ECONOMY
Wikipedia has signed commercial deals with major AI companies including Meta, Microsoft, and Amazon. The agreements require them to pay for high-volume API access to its content for training models, a shift from the previous era of free, large-scale data scraping.
Apple will require all Patreon subscriptions made through the iOS app to use its in-app purchase system by November 1, 2026. The change means Apple will take a 15-30% commission, forcing creators to either absorb the fee or raise their prices on iOS.
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