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Nikon goes cinephile š·, Stradaās AI juggles your digital workflows š¤, TikTokās AI bots get all salesy š.
Created by the people at Beazy.
Welcome, creative friends!
Say Cheese, But in 8K! Nikon's fling with cinema. Pose or posterize? Click to find out!
In today's rundown
VISUAL CREATORS
For your artistic side.
Media and entertainment technology company Strada showcased its AI-enabled platform for the first time at NAB 2024. Aimed at streamlining workflows and saving time for content creators, the platform will integrate with popular cloud storage providers and feature automated transcription and tagging capabilities.
Why it matters: Strada, which counts filmmakers Glenn Ficarra and John Requa among its backers, aims to revolutionize content production with its AI toolset. The company plans to open its platform to beta testers and early access users in the coming months.
The bigger picture: Workflow optimization has become a key focus for technology companies across the media and entertainment landscape, with Adobe and Frame.io recently unveiling features aimed at simplifying content collaboration.
PRODUCTION MASTERY
The commercial aspects of creativity.
Looks like REDās back in the game with its latest movie-making beasts, the V-RAPTOR X and V-RAPTOR XL. Theyāre packing a punch with a huge 8K sensor and a cool āglobal shutterā that kicks traditional rolling shutters to the curb.
But hereās the plot twist: REDās now in Nikonās house after a $25m deal. Wondering whatās in it for Nikon? Just think of all the cool camera tech that might spill over to their Z line.
Either way, REDās new gear is making filmmakers drool with its Hollywood-grade features, and at $30k and $40k a pop, it better be the stuff of movie magic.
CREATOR ECONOMY
Navigating the digital creative world.
TikTok may let brands use virtual influencers to sell products. The concept mimics the success of similar avatars on Douyin, TikTokās Chinese counterpart.
These AI-powered stars often drive the lionās share of the appsā commerce, with some boosting sales by thousands of dollars a day.
To make a clone, companies need just a few minutes of video and $1,000. The saved labor and growth in sales has caught the attention of advertisers and tech firms alike.
For TikTok, whose 2023 in-app purchases totaled about $3.8 billion, compared to Douyinās $270 billion, utilizing virtual influencers could help close the gap.
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š„ Press Worthy
š½ļø VISUAL CREATORS
Raw or JPEG: The eternal photography debate. Raw offers more editing flexibility but eats up storage. JPEG? Ready to share, but less room for error.
Resolve 19 drops with color editing heaven. Editingās now at your audio-palping, music-remixing, voice-sepāing fingertips, 3x faster H.264 decoding on Windows and 100 more feature updates.
š PRODUCTION MASTERY
Galaxy S24 vs. iPhone 15: Camera showdown. Samsung's packing more pixels, but Apple's got the zoom. It's a photographer's dilemma, tech-style.
Adobe integrates Frame.io V4, an all-in-one creative collab platform.
š CREATOR ECONOMY
YouTube's latest updates aim to make it rain in the creator economy: a new Affiliate Hub connects YouTubers with over 300 brands, and creators can now tag products in old videos. Meanwhile, TikTok Shop looks to grow 10x this year.
Instagram and Metaās Threads now support HDR photography, leveling the playing field for mobile cameras.
š Learn & Grow
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The Biggest Tool Photographers Are Not Using in Their Creative Work
š PRODUCTION MASTERY
Atomos Ninja Phone Video Co-Processor
Lighting Shakes Up at NAB With Amaran Launching Independently From Aputure
š CREATOR ECONOMY
Flying Under The Radar Is Not A Realistic Compliance Strategy
Adapt or Be Left Behind: AIās Marketing Revolution Awaits
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