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VISUAL CREATORS
For your artistic side.

🎥 Sora's AI Films

Remember OpenAI's video tool Sora? Of course you do.
Well, it’s out and about, mingling with professional artists—no offense, amateurs.

Filmmakers are getting trippy with it. Toronto’s Shy Kids turn out a balloon-headed protagonist tale that’s a real gas.

Meanwhile, Don Allen III spotlights mythical mash-ups like the girafflamingo in his alternate reality nature flick. Artist Paul Trillo wondered if E.T. jammed to Carl Sagan’s Golden Record. Not to be outdone, fashionista Josephine Miller dressed up the metaverse.

With Hollywood bigwigs already circling, Sora may rewrite the script on how we watch stories.

PRODUCTION MASTERY
The commercial aspects of creativity.

🎙️ ElevenLabs' AI: Sound Design RIP

ElevenLabs, the voice AI company that stirred up the dubbing market, just unveiled its latest innovation: Text-to-SFX.
Yep, you can now describe a sound in words and the AI will generate the audio for you. It’s like auto-tune, but for sound effects.

And it’s not just for Hollywood—commercials, video games, you name it.

But here’s the kicker: The sound design community is spooked. This could signal a major job loss for pros who’ve been using their ears, not algorithms, to create audio magic.

With the rapid pace of AI development, it’s no longer a question of if but when entire pieces of media will be made without human hands.

CREATOR ECONOMY
Navigating the digital creative world.

📺 Creators Cash in on TV

LTK, the influencer monetization platform, has launched LTK Connected TV, a shoppable ad offering that features its creator partners in 15- and 30-second spots on ad-supported streaming platforms.

The company touts cost-efficiency and measurement as key perks for brands, as LTK creators produce the content and ads can be tested before getting airtime. LTK says the offering is in talks with “major players” and will eventually open to all creators.
Influencer marketing agency Linqia debuted a similar offering in March.

Why it matters: The role of creators in marketing is shifting as they land on TV and OTT: Addison Rae appeared during a Super Bowl ad and MrBeast is working with Amazon MGM on a show.

As audiences spread across social, TV, and streaming, brands are increasingly looking to creators to target beyond social media and new measurement dashboards from companies like LTK signal "how powerful the creator economy really is”.

🔥 Press Worthy

📽️ VISUAL CREATORS

NFT market cools after 2021’s hot streak: Auctions for digital art saw head-spinning numbers, but recent years have been a different story.

Sigma's new Nifty Fifty 50mm F1.2 Art Lens: Lightest & brightest in class.

📈 PRODUCTION MASTERY

Lights, Camera, Consent: Meet Jacq, Jamie, and Renata, the first cohort of certified Intimacy Coordinators creating safe spaces for on-screen vulnerability.

DJI's new Dock 2: Smaller, lighter, and weather-savvy, making drone deployment a breeze for businesses.

🎭 CREATOR ECONOMY

Canva challenges Adobe by buying Affinity suite.

Vinyl outsold CDs again, with 43M records purchased last year compared to CDs' 37M.

📚 Learn & Grow

📽️ VISUAL CREATORS

• The creatives' guide to finding happiness

• How to Improve Your Photography Without Spending Money

📈 PRODUCTION MASTERY

• What Screenwriters Should Know About Packaging Their Scripts

• The Advantages of Underwater Drone

🎭 CREATOR ECONOMY

• Why YouTubers are fake retiring

• 15 Tips on How to Increase Facebook Engagement