🎥 Short VS Long Videos: Pick Both

Short or long videos? Why not both 🎥. Apple's AI—think Siri but smarter 🍎. Adobe's AI Composer hits the right notes 🎵.

March 05, 2024 • Reading Time: 14 minutes

Created by the people at Beazy.

Welcome, creative friends!

Apple's AI: A new Siri or just Siri-ous? Either way, Apple's not biting into AI—it's swallowing the whole core. Get the juicy bytes here.

In today's rundown:

  • 🎥 Short VS Long Videos: Pick Both

  • 🎵 Adobe's AI Composer: Cool or Catastrophe?

  • 🍎 Apple Bets Big on AI

  • 🔥 Press Worthy Stories

  • 📚 Learn & Grow

Read time: 3 minutes

VISUAL CREATORS
For your artistic side.

Short-form and long-form content are colliding, creating a new generation of flexible creators who can captivate across platforms and lengths.

YouTube, Netflix and other content platforms are morphing into outlets for a mix of short and long videos, and creators are adapting, no longer sticking to one format. From bite-sized videos to in-depth narratives, versatility is key as creators seek to engage fans across platforms and story arcs.

It’s not just about watching anymore – it’s about shopping, too, with TikTok’s e-commerce push and 58% of its users browsing for buys.
TikTok, once known for its 15-second videos, now supports multi-minute content as creators blend the quick cuts with lengthier narrative. As TikTok extends its video limit and YouTube dominates streaming, creators are crafting content that straddles both worlds.

Creators now need to master telling their stories in a range of formats, especially as the top platforms offer tools, and monetisation, to embrace the shift.
To cash in, creators are exploring more than just ads, with subscriptions, donations, and branded collabs in the mix.

The future of storytelling lies in the hands of the creators who can do it all: entertain, sell, and adapt.

Are blended content formats the future?

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How essential do you think creative executives are in film?
🟩🟩🟩🟩🟩🟩 🍿 Can't make a blockbuster without them
🟨⬜️⬜️⬜️⬜️⬜️ 🤷‍♂️ A nuanced role, but not pivotal
🟨⬜️⬜️⬜️⬜️⬜️ 🎥 Pure Hollywood hype

“They are obviously fundamental. You can't just make a film, it's a complex project with many limits both financially as well as creatively, therefore creative executives are not just people sitting behind a desk making decisions based on personal taste, if they're competent, they are helping the whole project be successful. ”

TOGETHER WITH RECUT

If you make videos or podcasts, you know the toil of trimming tiny pauses on EVERY edit. How many hours could you save if Recut removed the silence for you?

Nick D. says, “I’m incredibly happy with Recut. I haven’t found a software that does a better job. I literally couldn’t produce my videos once per week without it.”

It fits into your editing process as the first step. Recut's cuts are a mere suggestion: you can tweak them, keep some parts, and remove mistakes. Export super fast (and lossless) to your usual editor as a project (or as a video). It works with Adobe Premiere, DaVinci Resolve, Final Cut Pro, CapCut, and ScreenFlow.

From Dave, the creator: “I'm so tired of subscriptions! So I made Recut a one-time purchase with a useful free trial.”

PRODUCTION MASTERY
The commercial aspects of creativity.

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Adobe’s latest experiment, Project Music GenAI Control, lets you create and edit tunes using AI. It promises to be more than just a playground toy, with features tailored to fit the needs of podcasters, video makers, and more.

But not everyone’s singing its praises. Creators fear it could turn music into a bland, “lifeless” soundscape.

After all, who wants “artificial, plastic, and unnatural” beats? Some fear a “bland in a box” future.

Adobe’s been dabbling in AI for a minute now, with Photoshop filters, image generation and image enhancements. Still, the music scene is singing a different tune, and it sounds a lot like “We want the real stuff”.

Adobe's committed to playing fair with AI-made music, but this sounds like a sticky copyright situation waiting to drop the beat.

AI music: Creative revolution or soul-sucking?

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Will local news disappear?
🟨🟨⬜️⬜️⬜️⬜️ 📰 It's a tragic inevitability
🟨🟨⬜️⬜️⬜️⬜️ 😶 Sadly, it's already gone
🟩🟩🟩🟩🟩🟩 💻 We're digital now, who cares

CREATOR ECONOMY
Navigating the digital creative world.

Apple is going all-in on AI, starting with the new M3-powered MacBook Air which the company touts as “the world’s best consumer laptop for AI”.

While Apple’s AI claims are difficult to verify – as AI often relies on cloud computing – it’s the first time the company has explicitly tied a product to AI like this.

For context: Apple hardly mentioned AI when it unveiled its homemade chip, the M1, and seemed hesitant to hype up the tech until a few weeks ago when CEO Tim Cook said there are “some things that we’re incredibly excited about”.
In just a month, Tim Cook went from rarely mentioning AI to saying they'll "break new ground" and talking about AI multiple times.

Flashback: Five years ago, Apple acquired AI startup Turi for a reported $200m. At the time, Turi’s tech was focused on developer tools more than anything flashy like a voice assistant.
At present, it’s not clear how Apple will market its AI offerings beyond its core developer audience.

But as history has shown, betting against Cupertino rarely works out. If Apple’s serious about AI, even the slightest gesture could reverberate across the tech landscape.

Will Apple's M3 chip redefine AI?

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Will Canon catch up to AVP specs?
🟨🟨🟨🟨⬜️⬜️ 📷 It's only a megapixel race
🟩🟩🟩🟩🟩🟩 🏃 Canon's playing catch-up
🟨🟨⬜️⬜️⬜️⬜️ 🤷 Let other brands figure it out

FEATURED

Talent:
Reinaldo Pinto
(Filmmaker)

Location:
Rural Loft

Equipment Rental:
Film Kit w/ Gimbal

Want to get featured? Refer a friend or reply to this email 🤙

🔥 Press Worthy

VISUAL CREATORS
For your artistic side.

  1. New Fuji X100VI: demand is so strong that you'd have to pay double the price on eBay.

  2. Shure enters mobile mic market with new MoveMic, touting it as the smallest dual-channel wireless solution for phones with pro-level sound.

  3. Radiant Imaging drops 'most significant' update to its AI-powered photo editor, with a spotlight on enhancing portraits and nailing natural skin tones.

  4. Meta’s AI image generator, Imagine, mirrors Google’s recent bias debacle but fixed its historical inaccuracy faster than Google’s Imagen.

PRODUCTION MASTERY
The commercial aspects of creativity.

  1. Oscars pull off a comeback: Viewership rising, diverse films in the spotlight, and academy leaders aiming for industry unity.

  2. NYC's Museum of Sex faces a $250K lawsuit from artist Julia Sinelnikova over an allegedly unpermitted use of a photo featuring a kiss with an ex in a 2019 ad campaign.

  3. UMG’s removal of music from TikTok is hurting artists’ promotion efforts, sparking backlash.

  4. AP Awards, Creator of the Year goes to Olitography! This Kent-based YouTuber’s photography vids are cinematic gold.

CREATOR ECONOMY
Navigating the digital creative world.

  1. Women’s ads are still being censored, but brands and agencies keep pushing boundaries. An agency created a billboard in London that read “Cancer won’t be the last thing that f*cks me” across a close-up image of a woman’s naked torso.

  2. EU slaps Apple with a €1.84BN fine for anti-competitive behavior in the music streaming game. Spotify and Deezer give a virtual high-five from the sidelines.

  3. Google Pixel 7 & 8 now allow HDR photos and videos on Instagram; feature was exclusive to Samsung Galaxy S24 at launch.

  4. Google's phaseout of third-party cookies is reshaping the ad landscape. Retail media is booming, streaming ads are rising, and display ads are taking a hit.

📚 Learn & Grow

VISUAL CREATORS
For your artistic side.

PRODUCTION MASTERY
The commercial aspects of creativity.

CREATOR ECONOMY
Navigating the digital creative world.

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