🎞️ OpenAI’s Sora: Texts to Movies

OpenAI makes its own blockbuster 🎥; Nat Geo's photographer spotlight 📸; YouTube Shorts musical makeover 🎵

February 16, 2024 • Reading Time: 10 minutes

Created by the people at Beazy.

Welcome, creative friends!

OpenAI’s Sora: Next Spielberg or Just Overhyped Code? Let's find out if AI's stealing Hollywood's thunder.

In today's rundown:

  • 🎥 OpenAI's Sora Takes on Filmmakers

  • 📸 Nat Geo Puts Lens on Photographers

  • 🎵 YouTube Shorts Hits Remix Button

  • 🔥 Press Worthy Stories

  • 📚 Learn & Grow

Read time: 3 minutes

VISUAL CREATORS

OpenAI unveils Sora, a mind-blowing text-to-video AI that brings words to life with captivating visuals. Imagine describing a scene, and Sora whips up the footage like a digital Picasso.

It understands language nuances, creating characters that mirror emotion like a virtual Meryl Streep. Sora's not just about making clips but telling stories, even if it occasionally fumbles with which hand is which or forgets to show a cookie getting nibbled.

Why it matters: Sora's a peek into AI's potential for recreating the world around us, going beyond still images like its sibling DALL·E to capture the flow of life. It's a stepping stone for AI filmmakers and virtual set designers itching to shape entire digital realities.

But but but: Sora's not perfect, and it knows it. The tech still grapples with nailing down tricky physics and tracking hands—an age-old AI bugbear.
OpenAI’s playing it safe, testing Sora with a squad of experts to keep the AI ethics on point. They're aiming to spot and stop any misuse before it hits the screens.

Zoom out: Sora’s a major leap in translating our stories without a camera, turning text into visual candy. With a little more polish, it could be the digital Lumière brothers, sparking a new era of AI-assisted storytelling.

Sora's text-to-video is:

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Is Canon's triple-layer sensor a game-changer?
🟨🟨🟨⬜️⬜️⬜️ 🚀 Hell yeah
🟩🟩🟩🟩🟩🟩 🤷 No idea!
🟨🟨🟨⬜️⬜️⬜️ 🎯 Let's see the specs

🔥 Press Worthy

  1. Amid creative software chaos, Photoshop retains its crown with AI-powered editing finesse and 3D printing chops. Hard to dethrone this digital king.

  2. Insta360 & Shaun White hit the slopes in style, offering a limited X3 Snow Kit for those chasing 360 thrills in powder paradise.

  3. Lightcraft's Jetset Cine turns iPhones into virtual camera systems, cutting costs for filmmakers.

  4. Selfie-takers are now the leading threat to artwork in museums, according to specialist insurer Hiscox. Around 50% of the damage is done accidentally, most of it by selfie-taking visitors.

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📚 Learn & Grow

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PRODUCTION MASTERY

National Geographic is premiering a new docuseries called "Photographer" this week, and it sounds like a must-watch for anyone who enjoys stunning visuals.

The show is produced by E. Chai Vasarhelyi and Jimmy Chin, the duo behind the Oscar-winning documentary "Free Solo", and it features episodes focused on a diverse lineup of photographers.

From Krystle Wright, known for her adrenaline-fueled shots, to Paul Nicklen and Cristina Mittermeier, who capture the beauty and fragility of the natural world, the series offers a behind-the-lens look at what it takes to create iconic images.

With episodes exploring everything from fashion photography to portraits, "Photographer" is aiming to inspire a deeper appreciation for the art of storytelling through the camera.

The series airs on National Geographic on March 18, with streaming availability on Disney+ and Hulu starting March 19.

So, whether you're a shutterbug or just someone who loves a good visual tale, this is one to add to your watchlist.

Will you tune in to "Photographer"?

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Which Oscar-nominated short doc has your vote?
⬜️⬜️⬜️⬜️⬜️⬜️ ❤️ Nǎi Nai & Wài Pó
🟩🟩🟩🟩🟩🟩 📚 The ABCs of Book Banning
⬜️⬜️⬜️⬜️⬜️⬜️ 🏝️ Island in Between

🔥 Press Worthy

  1. Berlinale opens amidst protests with a star-studded lineup & a spotlight on art’s political role.

  2. Sony’s Unreal Engine plugin replicates settings from their VENICE cameras, enhancing virtual production capabilities.

  3. Drone Photo Awards 2024 is open for entries – ‘Above Us Only Sky’ exhibition at San Galgano Abbey to feature winners.

  4. Copenhagen's documentary fest, CPH:DOX, drops its fierce 21st lineup: 47 premieres, 6 categories, and human rights flicks that’ll make you rethink your worldview.

📚 Learn & Grow

CREATOR ECONOMY

YouTube Blog

YouTube now lets creators remix music videos in its Shorts feature, pushing the update just after TikTok lost UMG’s catalog due to a licensing dispute.

This comes after TikTok lost access to tracks from artists like Taylor Swift, Drake and Olivia Rodrigo due to a dispute with Universal Music Group.

Meanwhile, YouTube still offers UMG’s catalog, giving it an edge over its short-form video rival.

Creators can remix the videos by adding them as backgrounds or incorporating clips from them.

Will YouTube Shorts dethrone TikTok?

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UMG vs. TikTok: Who's in the wrong?
⬜️⬜️⬜️⬜️⬜️⬜️ 🎵 UMG, Pay up!
🟩🟩🟩🟩🟩🟩 📈 TikTok, Stop being stingy
🟩🟩🟩🟩🟩🟩 🤷‍♀️ Both, Just make a deal

🔥 Press Worthy

  1. Meta makes political content "opt-in" instead of "opt-out", reducing its promotion across apps like Instagram and Threads.

  2. Apple’s Vision Pro headset now has a native TikTok app, expanding the social video platform to Apple’s mixed reality device.

  3. Clarity, an AI cybersecurity startup, raises $16m to combat deepfakes.

  4. Apple’s Vision Pro offers a novel way to read comics, but the format shift isn’t exactly transformative. Not everything is better in VR/AR.

📚 Learn & Grow

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