šŸš« OpenAI Says Creative Jobs Will Go Away

Insta's AI conundrum šŸ¤–, Sony's legal tune šŸŽµ, OpenAI's job apocalypse šŸš«.

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In today's rundown

VISUAL CREATORS
For your artistic side.

OpenAIā€™s CTO, Mira Murati, sparked online fury when she suggested that ā€˜maybeā€™ some creative jobs shouldnā€™t exist in the first place. Her comments were part of a longer conversation about AIā€™s impact on various industries, including its own groundbreaking work in natural language processing and image generation.

ā

Some creative jobs maybe will go away, but maybe they shouldn't have been there in the first place.

Mira Murati, OpenAI CTO

Needless to say, the creative corner of the internet exploded. The comment hit a nerve among artists and freelancers who have been cautiously eyeing AI's encroachment into creative domains.

Their argument? That creativity isnā€™t just about efficiency or outputā€”itā€™s a human expression that might suffer when reduced to algorithms and machine learning.
Others caution against dismissing AIā€™s potential benefits, pointing to instances where it has indeed improved certain creative workflows.

Still, the ā€˜maybe they shouldnā€™t have been thereā€™ jab has stung, serving as a stark reminder of the ever-looming tech disruption and its collateral damage on the job market.

For a bit of context, the remark was part of a deep-dive conversation on AI's impact, not a Twitter hot take.

But let's zoom out - why the uproar? Well, it's not the AI-will-change-things angle that got under folks' skin; it's the dismissive tone on creatives losing gigs. Contextualizing it, though, reveals a nuanced view of the creator economy's future.

For now, the creative community is firing back with a resounding defense of the irreplaceable human spark that fuels their workā€”the question is, will AI algorithms learn to listen? Either way, it seems the debate is far from over, and the future of creativity remains a swirling, uncertain canvas.

PRODUCTION MASTERY
The commercial aspects of creativity.

Ralph Bartholomew Jr., Soap Packaging, 1936

The RIAA is suing music-generating AI startups Udio and Suno, alleging the companies ā€œexploit[ed] copyrighted sound recordings without permission.ā€ The crux of the lawsuits builds on Suno and Udio ā€œcopying decades worth of the worldā€™s most popular sound recordingsā€ in order to train their AI systems, viewed as a blatant IP theft.

Context: The companies have openly acknowledged that they used a wide range of music to train their models without obtaining the rights, citing the need to create a comprehensive dataset.

Users input prompts that the AI matches to patterns in the training data, resulting in AI-created music. Unlike the recent OpenAI language model discussions, where the text AI could plausibly generate novel, uncopyrighted text, the music AI straight-up hurls 7th grade-level mashups out into the void.

Why it matters: The case could set a precedent for how AI companies handle copyrighted data, potentially reshaping the way music-related AIs are built or operated.

While fair use can be a nuanced concept, itā€™s unlikely the companies can successfully argue that their systemsā€™ output ā€“ which heavily resembles existing songs ā€“ is purely coincidental. The lawsuits could set a precedent for other AI firms that have taken a liberal approach to copyrighted material, placing them on potential collision courses with rightsholders.

Music industry insiders are watching closely, while some tech investors may be reconsidering their positions on AI-driven media startups.

P.S. When thereā€™s smoke, there are smoking gun models. The new lawsuits against Suno and Udio indicate music AI constellations were likely created by ripped content, and that could ruin their tune of being"the next big thing" if they can't settle beforehand.

CREATOR ECONOMY
Navigating the digital creative world.

PetaPixel

Instagram's "Made with AI" label is causing a stir in the photography community.

The problem? It's flagging images that aren't actually generated with AI. Photographers are frustrated that even minor edits using AI tools, like Adobe's Generative Fill, are triggering the misleading label. Meanwhile, more substantial AI edits, such as Adobe's Generative Remove, aren't getting flagged.

Adobe's generative AI tools in Photoshop trigger the label, as does OpenAI's DALL-E, but other tools like Adobe's Lightroom AI-powered remove feature don't. Revealing perhaps more inconsistency, if you edit your image on Adobe's tool and then edit it again on another tool like Adobe's Lightroom AI-powered remove, it still doesn't trigger the label.

Critics argue that the label is unhelpful and can harm photographersā€™ credibility. The lack of consistency and a clear understanding of what constitutes AI-generated content is irking creators.

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šŸ”„ Press Worthy

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šŸ“½ļø VISUAL CREATORS

An Australian exhibition, ā€œLadies Lounge,ā€ featuring Picasso artworks and created as a women-only space, was relocated to a womenā€™s restroom after being deemed discriminatory by a Tasmanian Civil and Administrative Tribunal.

Blackmagic drops its camera app on Android, expanding from its iOS roots. The app gives your Galaxy or Pixel phone a cinematography makeoverā€”for free.

šŸ“ˆ PRODUCTION MASTERY

OpenAI delays full access to advanced voice mode by a month, but rolls out macOS desktop app for ChatGPT.

XL8 & Cineverse unite to bring AI-powered captioning & localization to streaming. XL8ā€™s MediaCAT APIs will integrate with Cineverseā€™s Matchpoint platform, optimizing translation and captioning workflows.

šŸŽ­ CREATOR ECONOMY

YouTube tests "Hype" button to boost small creators, starting in select regions like Brazil, Turkey, and Taiwan, aiming to improve visibility in Explore.

As TikTok's legal saga plays out, advertising agencies are getting ready for a future without the viral video platform, but are they jumping the gun?

šŸ“š Learn & Grow

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šŸ“½ļø VISUAL CREATORS

šŸ“ˆ PRODUCTION MASTERY

šŸŽ­ CREATOR ECONOMY

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