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VISUAL CREATORS
For your artistic side.

🤖 OpenAI's Heading To Hollywood

OpenAI is taking its show on the road, demoing its Sora AI software, that could reshape the film industry, to studios and agency brass.

Tyler Perry reportedly delayed an $800m studio expansion in Atlanta after seeing a demo, he also expressed some concern over the need for regulations to protect workers.

While the potential is exciting, questions about regulation and job security are mounting. As AI creeps closer to the director’s chair, the industry is watching nervously, hoping for a plot twist that preserves both creativity and careers.

OpenAI is trying to avoid regulatory upset by making partners of studios before going public with it later this year

PRODUCTION MASTERY
The commercial aspects of creativity.

🤖 AI Creators: 92% of agencies use AI-generated content.

Almost 90% of marketers have bought AI-generated content from creators, according to a new study, showcasing how popular AI-generated content has become in the creator marketplace. For example, 81% of creators report that AI-created content they share drives more consumer engagement than content made without AI.

While there is a burgeoning opportunity for creators to use AI for things like generating scripts or editing, Amanda Ferrante, chief growth officer at Code3, said that “not all generative AI content is the same”.

Still, don’t expect the AI trend to slow: 65% of marketers plan to increase investments in creator content over the next year, while only 4% of consumers say they don’t want to see branded content from creators, per the report.

Remember, not all AI-generated content is deepfakes or code-red viral.

CREATOR ECONOMY
Navigating the digital creative world.

🙅‍♀️ De-Influencing: A Social Media Shift

De-influencing, the movement encouraging people to buy less, is gaining traction on TikTok with over 1.5B #deinfluencing hashtag views.

The trend aims to combat overconsumption promoted by traditional influencers, who often partner with brands to push products on their platforms. Some influencers are joining the movement, fostering sustainable conversations with their audiences.

A study by Unilever found that 83% of respondents trust influencers for sustainable living advice. As de-influencing evolves, it's becoming a platform for discussions on sustainability beyond just fashion.

🔥 Press Worthy

📽️ VISUAL CREATORS

Silver screen survives streaming surge: Cinemas rebound as experience-hungry audiences flock for a shared escape.

The Andy Warhol Museum turns 30 with a splash, ditching the 'art to admire' for 'art to live' with a Vogue-worthy photo campaign.

📈 PRODUCTION MASTERY

Businesses urged to add a Chief Creative Officer to C-suite line-up, recognizing the need for imaginative leadership across sectors.

Design unicorn Canva acquires Affinity, adding pro-level creative software to its arsenal.

🎭 CREATOR ECONOMY

As Congress weighs a possible ban on TikTok, brands are preparing for a multi-platform future and testing alternative apps.

Meta's Instagram now lets you limit political content in your feed. It's on by default and applies to Threads too.

📚 Learn & Grow

📽️ VISUAL CREATORS

• A Beginner Photographer's Guide to the Magical World of Specialized Photography Lenses

• Sony Develops New 247-Megapixel Medium Format Sensor

📈 PRODUCTION MASTERY

• Greig Fraser Explains How He Used Unreal Engine for 'Dune: Part Two'

• Can you hear me now? AI-coustics to fight noisy audio with generative AI

🎭 CREATOR ECONOMY

• What is a Blog? Do You Really Need One in 2024?

• To escape the algorithm, fashion girls are shopping via Substack