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  • OpenAI & Axel Join Forces 🤖, Netflix's Revealing Stats 🍿, YouTube's TV Conquest 📺

OpenAI & Axel Join Forces 🤖, Netflix's Revealing Stats 🍿, YouTube's TV Conquest 📺

OpenAI and Axel are redefining media—again📺, Netflix's number game revealed🍿, YouTube's TV takeover plotted📺. Media moguls, you might want to take notes.

December 13, 2023 • Reading Time: 8 minutes

Created by the people at Beazy.

Welcome, creative friends!

OpenAI and Axel: Media's android awakening? Gather 'round, meatbags, this one's a sci-fi infused reading experience!

In today's rundown:

  • 🤖 OpenAI & Axel Tie-Up

  • 🍿 Netflix's Data Drop

  • 📺 YouTube's TV Plans

  • 🔥 Press Worthy Stories

  • 📚 Learn & Grow

Read time: 3 minutes

VISUAL CREATORS

🍿 Netflix Spills Stats

Netflix

Netflix has delivered a jaw-dropping holiday gift to the entertainment world: an unprecedented data dump.

The king of streaming is now revealing what shows and movies its 200 million subscribers are watching, making Hollywood's famously hidden metrics public.

The move is being lauded as a win for creators and a glimpse into what the world really watches—spoiler: it's not always what you'd expect. Foreign language films, for example, account for nearly one-third of all viewing.

Whether this data drop is a lasting transparency play or just a holiday PR stunt is anyone's guess, but for now, the curtain's been lifted, and the view is fascinating.

Netflix opens its viewer data vault: Good or gimmick?

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🔥 Press Worthy

  1. Fujifilm: The new Leica? Fuji's X100V and Leica's Q3 dominate social media 'hype' with their retro charm and pro features.

  2. No film school? No problem. Some of cinema’s greats skipped class: Kubrick, Tarantino, and Peele. Education is reel, but so is real experience.

  3. TTartisan spices up its lens game with a $115 yellow 27mm f/2.8 “C”. Same specs, just looks you can’t glance over.

  4. Apple drops iOS 17.2: Journal, your AI-powered diary and Spatial videos for iPhone 15.

📚 Learn & Grow

 PRODUCTION MASTERY

📺 YouTube Eyes TV Domination

YouTube is making strides to become the go-to platform for all video content, aiming to replicate its online video dominance on the big screen.

With over 71% of connected TV households tuning into YouTube in May, the platform was only narrowly edged out by Netflix's 74% reach on the device, per Comscore. YouTube's 2023 push included the launch of Primetime Channels, similar to Amazon Channels, selling standalone subscriptions to services like Paramount+, Starz and AMC+.

It's been a hit with advertisers too, as over 150 brands have tested out the platform's Brand Extensions feature. Now YouTube is laser-focused on replicating its success with ad-supported channels by extending its offering to feature longer, more premium content at scale through its Shorts monetization efforts.

Comscore's Tribal Knowledge column last week argued YouTube is "flexing its arm" and primed to become an even bigger presence due to its vast library, strong brand and ease in buying via connected TV/app stores.

“Our focus has been on how do we be that next great entertainment franchise?" YouTube's head of originals Susanne Daniels said last month. “We’re just about as focused as can be in making our content easily findable, and consumable, and enjoyable by viewers”.

Is YouTube becoming a cable replacement?

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🔥 Press Worthy

  1. Zara apologizes over ad resembling Gaza conflict, removes images. Sales growth slows at parent company Inditex.

  2. China's YoloLiv unveils Yolo Box Ultra for 4K live streaming. It's a multi-HDMI, NDI-integrated, all-network-connected beast.

  3. Blackmagic’s BMCC 6K is a simply powerful cinema camera that’s redefining what creatives can capture on a budget.

  4. Screenwriter Geoff LaTulippe joins Roadmap Writers after years of advising against paying for screenwriting services.

📚 Learn & Grow

 CREATOR ECONOMY

Yep, the bot will now pull info from those articles and even provide links to the full stories. Axel Springer sees this as a money-making move, saying the tie-up with OpenAI opens new financial doors.

For now, ChatGPT will snack on Business Insider’s premium content but steer clear of Politico Pro’s paywalled stories.

Axel Springer isn’t the first to cozy up to OpenAI—AP signed a similar agreement in July.

As newsrooms grapple with generative AI, Axel Springer and OpenAI are betting on a future where robots play newsie.

Will news bots like OpenAI's ChatGPT be journos' new sidekicks?

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🔥 Press Worthy

  1. The New York Times hires its first editorial director of AI initiatives, Quartz co-founder Zach Seward, signaling a major commitment to AI.

  2. Barbie's laugh track could turn into applause. The film's 18 Critics Choice Award nominations put it in the comedy hall of fame.

  3. BeReal adds video to updates, introduces RealGroups and tagging. Stagnant at 20M daily users, but marketers still see ROI.

  4. X outgoing links down—oops, they did it again. URL redirect snafu. Fixed in an hour, still no tweet from Musk.

📚 Learn & Grow

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