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Netflix's 12-Year Streak & Planet Cinema's Indie ReignšŸŒ 

Indie films hogging your watchlist? Planet Cinema probes the indie-rama. And speaking of watchlists, Netflix's moolah marathon hits year 12. Meanwhile, Meta's debating if your posts are worth a paycheck.

December 22, 2023 ā€¢ Reading Time: 8 minutes

Created by the people at Beazy.

Welcome, creative friends!

Planet Cinema: Indie Reign or Hype Drain? Netflix's indie empire is older than your toddler, but is it still indie with a capital 'I'? Click before you binge.

In today's rundown:

  • šŸŒ  Indie Reign at Planet Cinema

  • šŸŽ¬ Netflix's 12-Year Profit Run

  • šŸ¤·ā€ā™€ļø Meta's Payment Dilemma Endgame

  • šŸ”„ Press Worthy Stories

  • šŸ“š Learn & Grow

Read time: 3 minutes

VISUAL CREATORS

Netflix

Netflix is set to remain the dominant player in the streaming market through 2024, according to a report from Ampere, despite new platforms like Apple TV+ and Disney+ making inroads.

Ampere predicts that Netflix will add 25.2 million subscribers globally this year, more than Spotify and Disney+. Quite the show.

No competition: Netflix isnā€™t losing any sleep over Apple TV+ and Disney+ climbing the ranks. Indeed, the report suggests Netflix will add nearly two-times more subscribers than Disney+ this year (25.2 million to 13.6 million).

Pause for ads: Netflixā€™s ad-free experience continues to draw subscribers. About 2% of Netflixā€™s premium tier subscribers plan to cancel their service in the next three months, compared to 3% who are thinking about switching to the lower-cost ad-supported plan.

Opportunity cost: With most of Netflixā€™s new international subscribers coming from lower ARPU (average revenue per user) markets, those who cut the cord are a big opportunity for the streaming king. Some 29% of churned subscribers plan on resubscribing in the next quarter.

The bottom line: Ampereā€™s report serves as another reminder of Netflixā€™s unrivaled global footprintā€”something its streaming peers are still working on.

Is Netflix untouchable?

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šŸ”„ Press Worthy

  1. Nikon Z6 III: Specs leak with dual EXPEED 7 processors, 24.5MP BSI sensor, and IBIS. A photo fiesta in the making?

  2. Canonā€™s EOS R3 will have a Mark II version, despite rumors of it being a one-off. No specs yet, but expect a speed showdown with Sony and Nikon.

  3. Fujifilm X100V, the elusive camera on many photographers' wish lists, gets a love letter in GxAce's cyberpunk-esque video.

  4. Aputureā€™s new Spotlight Max shapes light with pro precision, no hotspots.

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šŸ“š Learn & Grow

 PRODUCTION MASTERY

Say goodbye to the usual Oscar race and make way for Planet Cinema, the online awards show giving independent films their time to shine.

This year, ā€œOh My Nightā€ and ā€œVictim of Loveā€ stole the spotlight, bagging nine and five awards respectively.

Itā€™s not just about the statuettesā€”filmmakers get pro reviews and IMDb credits too.

With a star-studded jury including Maddy Freeman and Katrina Syra, Planet Cinema is where the underdogs wag their tails.

The submission seasonā€™s open, so indie auteurs, reel in your best.

Planet Cinema: Indie Oscars or Just Indie?

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šŸ”„ Press Worthy

  1. AI-generated film gains ground: From commercials to shorts, filmmakers are using AI like OpenAIā€™s DALL-E to create visuals.

  2. Insta360ā€™s Ace Pro camera survives extreme lab tests. From drops to deep freezes, itā€™s built to weather more than your average selfie.

  3. AR platform Really teams up with Avalanche to tokenize movie experiences.

  4. Michael Mannā€™s ā€˜Ferrariā€™ delivers heart-pounding racing scenes withā€”wait for itā€”real cars on real tracks at real speeds. Cinematic adrenaline junkies, this oneā€™s for you.

šŸ“š Learn & Grow

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 CREATOR ECONOMY

Meta will offer an ad-free option across its European Instagram and Facebook apps for up to $14/month, which is effective for users declining data personalization.

Metaā€™s ad-free revenue opportunity on Facebook and Instagram could help it comply with the Digital Services Act while tapping into a popular app economy trend of ad-free models.

Social media promises to protect privacy and seems to be doubling down on subscriptions as a means of equitable revenue generation.

Is ad-free social media worth the price?

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šŸ”„ Press Worthy

  1. 2024 Oscar shortlists announced: ā€˜Barbieā€™ dominates with 5 nods, ā€˜Killers of the Flower Moonā€™ and ā€˜Poor Thingsā€™ score 4 and 3 respectively.

  2. Martin Scorsese directs Squarespace's 10th Super Bowl ad.

  3. Alternative media channels like digital OOH and cinema ads are attracting interest as marketers seek options beyond the digital duopoly.

  4. Google acknowledges publisher's complaint of stolen content, vows to better support creators.

šŸ“š Learn & Grow

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