🎬 Netflix CEO Doesn't Believe AI Will Replace Creatives

Tech firms are chatting up Hollywood studios about AI🤖, Netflix's CEO nixes the idea of robots stealing the show🎬, and we're asking if Hollywood's AI alliance is a jackpot or a joke🎰.

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Welcome, creative friends!

Will AI win an Oscar before creatives become extinct? Netflix's boss doesn't think so, but the film world is buzzing.
Silicon Valley and Sunset Boulevard are swapping more than just sunshine. Time to sound the alarm?

In today's rundown

For your artistic side.


AI is on the rise, but is it really gunning for your job? When Netflix's co-CEO, Ted Sarandos, was asked about AI stealing jobs in Hollywood, he didn't seem worried. In fact, he called it a "natural kind of advancement".

Sarandos sees AI as a tool for creatives to work smarter, not a replacement for human storytelling. He believes writers, directors, and editors will use AI to up their game, not erase human talent. Sarandos bets on humans to keep delivering unique storytelling that machines can't replicate.

His take? "AI is not going to take your job. The person who uses AI well might take your job".

His faith in humans is refreshing, but it also comes with a challenge: "I have more faith in humans than that". He's betting on us to innovate alongside AI, not be steamrolled by it.

It's a call to arms for those in the industry to get AI-savvy and stay ahead of the curve. With AI's potential in entertainment still largely untapped, now's the time to explore, experiment, and show the world what humans + AI can truly create.

The commercial aspects of creativity.

Alphabet and Meta are following OpenAI’s lead by talking to Hollywood about licensing content for AI training.

Directors like Tyler Perry and Robert Zemeckis are already using AI in their flicks, but Alphabet and Meta are looking to go a step further. They want to use AI to generate video content, and they’re eyeing major studio stuff to train the algorithms with.

But will studios play ball? It’s a plot twist that could make or break AI’s Oscar dreams.

And here's another plot twist: actors and writers are still grappling with how to share the spotlight with their digital doppelgängers. It's a high-stakes drama with a quarter-billion-dollar deal between News Corp and OpenAI as the backdrop.

Meanwhile, in a subplot that’s not bodin well for OpenAI, Scarlett Johansson’s still fighting to keep her digital doppelgänger off AI projects.

Navigating the digital creative world.

Hollywood is torn over whether to team up or tread carefully with AI. Studios see dollar signs in licensing deals with AI companies, but they’re wary of tech that could put them out of business.

It’s a tricky situation: Cash in now and risk seeing your proprietary ideas end up in a competitor’s film, or help improve AI while potentially putting yourself out of business. Either way, before studios open their intellectual property vault, they’re hoping to hammer out some regulations first.

AI promises big bucks with licensing deals, but can you imagine the legal labyrinth if scenes from your favorite film started showing up elsewhere? Just ask Scarlett Johansson, who's already suing OpenAI over voice replication.

Our take? Before the greenback glare blinds the studios, it's high time they sat down for a regulatory rendezvous. After all, with the recent strike over AI ethics, it's hard to fathom just handing over the keys to the kingdom.

Filmmakers and creatives need to be in the director's chair for this plot twist, not just AI algorithms.


Catalina Varela
(Creative Director)

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