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- 🏆 Nature Photographer of the Year: Tracey Lund's underwater gannets take the gold.
🏆 Nature Photographer of the Year: Tracey Lund's underwater gannets take the gold.
Tracey's gannets win Nature Photographer of The Year 🏆, Heinz's sprint campaign 🍅, TikTok's pic or it didn't ban 📸
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Created by the people at Beazy.
Welcome, creative friends!
And the Nature Photographer of the Year is… Cue breathtaking shots of underwater gannets by Tracey Lund. Keep scrolling, this is worth the dive.
In today's rundown
VISUAL CREATORS
For your artistic side.
Behaviour - Birds - Gold and Grand Prize Winner | Tracey Lund, UK | Two gannets under the water
UK photographer Tracey Lund has been named the World Nature Photographer of the Year 2024 for her stunning underwater shot of gannets diving for fish off the coast of Shetland.
Lund's image, titled 'Underwater gannets,' beat out thousands of entries from around the globe, earning her the $1,000 grand prize. She captured the photo using a DSLR in a waterproof housing attached to a pole cam.
 Behavior - Mammals - Gold | Alex Brackx, Belgium | Mother zebra and her foal being attacked by a cheetah |  People and Nature - Gold | Ioannis Pavlos Evangelidis , Greece | Traditional stilt fishermen try their luck at sunset |  Planet Earth’s Landscapes and Environments - Gold | Ivan Pedretti, Italy | Beach and Vestrahorn mountain |
It's the kind of image that makes you want to dive into wildlife photography yourself – just maybe stay dry while doing it.
Behavior - Invertebrates - Gold | Bill Klipp, USA | Sally light-foot crabs
The competition featured 14 category winners, including Ioannis Pavlos Evangelidis' striking photo of stilt fishermen in Sri Lanka and Richard Li's captivating black-and-white shot of a leopard in Kenya.
PRODUCTION MASTERY
The commercial aspects of creativity.
Ketchup fanatics will go to great lengths to savor every last drop. Just ask Heinz, who rolled out an ad campaign within five days after spying a viral video.
In just five days, Heinz cooked up a new ad that's got tongues wagging—and licking. Inspired by a viral video of a mom tasting ketchup off her baby (weird? maybe), the campaign shows folks going to crazy lengths to savor that last drop of Heinz.
It’s all part of Heinz’s plan to be as addictive as the condiments it sells, rolling out ads and ideas faster than you can say "pass the mustard." With the promise that more creative concoctions are in the works, Heinz is banking on its “It has to be Heinz” mantra to keep fans hungry for more.
It's a marketing play as saucy as the ketchup itself, proving that when it comes to ads, speed and flavor are a perfect blend.
CREATOR ECONOMY
Navigating the digital creative world.
Photo by Franck
TikTok may have to sell its U.S. operations due to national security concerns.
The price tag? Around $25 billion. The app, known for its short videos and catchy dances, has exploded in popularity over the past couple of years with over 100 million monthly active users in the U.S. But it’s also faced scrutiny from lawmakers who worry about its ties to China. Several companies have been reported as potential buyers, including Microsoft, which has been in talks to acquire the app since earlier this summer.
But it’s not the only interested party: Twitter has also reportedly approached TikTok about a possible deal. So far, neither company has made a formal bid.
Why would Twitter be interested? For one, TikTok would give it an instant infusion of Gen-Z users — a demographic that’s largely eluded the platform so far. It could also help it work around its biggest problem: an ad business that’s running out of room to grow.
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🔥 Press Worthy
📽️ VISUAL CREATORS
UT Austin develops ‘machine unlearning’ to address AI copyright and privacy issues, allowing models to ‘forget’ specific data.
Efficiency & photography time management: Standardize. Automate. Batch. Streamline sales. Cut distractions. Outsource. Done.
📈 PRODUCTION MASTERY
Blackmagic’s Micro Studio 4K G2: Small but mighty for live productions, with remote color control and RAW recording for a filmmaker-friendly $1,295.
Blackmagic Camera 8.6 beta supports cloud workflows; Pocket Cinema Cameras get a streaming boost.
🎭 CREATOR ECONOMY
Paid creators are struggling to determine fair rates for social media promotion. Transparency within creator communities could provide valuable insights.
Crossing 1,000 YouTube subs? Time to monetize, but don't quit your day job. Expect €5-7 per 1K ad views, varied revenue from affiliates/sponsors.
📚 Learn & Grow
📽️ VISUAL CREATORS
Understanding and Controlling Noise: Tips for Every Photographer
5 Common Beginner Landscape Photography Mistakes
📈 PRODUCTION MASTERY
5 Helpful Tips on How to Choose the Right Camera
Peakto Search: A Lightroom Plugin Which Instantly Finds Any Photo or Video You Have
🎭 CREATOR ECONOMY
Ontario School Boards Sue Meta, Snapchat, and TikTok for $4.5 Billion
Independent to take control of BuzzFeed and HuffPost in UK and Ireland
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