Welcome, creative friends!

Ever wondered if going viral with your art is the key to creator kingdom come or just a 15-minute ego boost? We've got the backstage pass to viral stardom, and it's not all red carpets and champagne.
Keep reading, superstar.

In today's rundown:

• 📈 Going Viral: What Really Happens After

• 🎥 Movie Marketing 101

• 📲 Insta's Creator Playground

• 🔥 Press Worthy Stories

• 📚 Learn & Grow

Read time: 3 minutes

📈 Going Viral: What Really Happens After

Ever had your creative work go viral? Photographer Evan Ranft knows the feeling.

When he and his team created a series called "Out of Space", they documented the process in an Instagram reel. And then it happened – the reel exploded with views, going from 10K to almost 1M. Their IG followers doubled in a week.

But here's the twist: People from all over started copying their concept, from the set design to the lighting. It sparked a global wave of imitation. Evan felt a mix of flattery and unease, seeing his art duplicated.

Yet, he couldn't help but be moved by how his work inspired others. It's a social media tale that reminds us how quickly creativity can spread, for better or worse.

Yesterday’s poll:

Are blended content formats the future?
🟩🟩🟩🟩🟩🟩 🎥 Yup, adapt or log off!
🟨⬜️⬜️⬜️⬜️⬜️ 🤷‍♂️ I miss the old YouTube
🟨⬜️⬜️⬜️⬜️⬜️ 🛒 It's all a big ad, isn't it?

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🎥 Movie Marketing 101

The right trailer can make or break a film. Movie marketing is more than just trailers and posters—it’s a creative playground where films become cultural phenomena before the opening credits roll.

Movie marketers reminisce on the most impactful promotional campaigns of all time. Allan Blair, former Head of Strategy for VaynerMedia EMEA, recalled how The Blair Witch Project’s suspenseful marketing turned the film into a cultural phenomenon.

Why it matters: Blair’s insight underscores how exceptional marketing – not just a great flick – can make the difference between a movie that fades into obscurity and one that defines a genre.

The backstory: The Blair Witch Project, a found-footage horror film made for a meager $60,000, earned $248m at the box office. For comparison, the average horror film makes $33m.

The marketing magic: Haxan Films and Artisan Entertainment brilliantly engaged early internet communities and hyped the movie as genuine recovered footage. At one point, blairwitch.com racked up 21 million visits, or 11% of all internet users, with no more than a one-paragraph synopsis and a few eerie photos.

But it’s not all jump scares:

• Lego Movie, which made ‘branded content’ a box office category.

• Paranormal Activity, which used jump scares to make $200m.

• Dune: Part Two teased us with sand and suspense, proving sometimes a good poster can be as captivating as a good scene.

• Ghostbusters weren’t just busting ghosts; they were breaking into our closets, with that iconic logo becoming a wearable cultural phenomenon.

• The Men in Black knew how to rock Ray-Bans and brand partnerships, showing us there’s no shame in the corporate game if it’s played right.

These flicks didn’t just market—they mastered the art of the meta.

Yesterday’s poll:

AI music: Creative revolution or soul-sucking?
🟩🟩🟩🟩🟩🟩 🎶 Revolutionize It
🟨🟨🟨⬜️⬜️⬜️ 🤖 Just Soulless
🟨🟨⬜️⬜️⬜️⬜️ 🎭 Mixed Feelings

📲 Insta's Creator Playground

Instagram's dishing out updates like a chef on speed.

• They're sprinkling AI on Stories with video stickers that'll transport you anywhere.

• Your chatbox gets a spring clean too, with filters and read receipts to end the DM uncertainty.

• The Creator Marketplace is now open worldwide, letting brands and influencers swipe right on partnerships.

And that's just the headliners!

Creator Economy Impact: Instagram’s new AI-powered stickers offer creators more ways to engage with their audiences. The animated cutout stickers add another layer of storytelling and visual flair to Stories and Reels, while the backdrop feature playfully alters environments. Influencers and brands now have an enhanced partner marketplace to connect on, and creators in newly opened markets can join the party.

Our Take: Instagram’s focus on eCommerce and extended shopping features highlights the platform's ambitions to be a go-to destination for brands and shoppers. The creator partner marketplace has potential, but it daunts creators competing against large-scale campaigns and traditional partnerships.

It's all about AI, eCommerce integrations, and cutting the fluff in your DM inbox. Did we mention live-stream games are coming? Trivia night on Insta, anyone?

Yesterday’s poll:

Will Apple's M3 chip redefine AI?
🟩🟩🟩🟩🟩🟩 🍎 It's a game-changer
🟨🟨⬜️⬜️⬜️⬜️ 🤷 Apple's playing catch-up
⬜️⬜️⬜️⬜️⬜️⬜️ 🤖 AI needs cloud power

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