The Story: LinkedIn is making waves in the creator economy with the launch of original video shows from business-focused creators, including Steven Bartlett and Rebecca Minkoff. This move aims to transform the platform into a video hub, enhancing viewer experience and creating new monetization opportunities for influencers.

The Details:

• LinkedIn is rolling out five original shows, including insights from entrepreneurs and influencers like Steven Bartlett and Rebecca Minkoff, targeting themes like female entrepreneurship and AI.

• Video viewership on LinkedIn surged by 36% this year, with video content now growing at twice the pace of other formats, highlighting a clear shift in user engagement.

• The newly minted BrandLink program allows creators to monetize their shows via pre-roll ads, offering advertisers the ability to target specific demographics in a professional setting.

• With a strong emphasis on quality, LinkedIn aims to curate shows that stand out in the crowded video landscape and appeal to engaged, professional audiences.

• Alongside traditional media partners, LinkedIn plans to expand its creator roster, establishing the platform as a credible source for business-related content.

Why It Matters: LinkedIn is transitioning from a job-seeker's tool to a robust video platform, honing in on a niche that's valuable to both creators and advertisers. This evolution empowers creators to monetize their expertise while delivering authentic content to a decision-maker audience. For professionals in the creative industry, this is a significant shift that could lead to new collaborations, opportunities, and a way to reach potential clients with higher engagement. Understanding how to navigate this space could offer a competitive edge in an increasingly collaborative, video-forward environment.