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VISUAL CREATORS
For your artistic side.

📸 Know Thy Client: Photographer's Must

The age-old argument that smartphone photos are just as good is a hurdle pro photographers can't seem to leap. With over a trillion photos taken each year, the competition is fierce.

To stand out, it's all about building a solid foundation with a clear target audience and a brand story that connects. Your online presence is now your front door, so optimize that website, get your SEO game on point, and start that blog to attract and educate potential clients.

And don't forget about content marketing—share those photo stories on Instagram and YouTube. It’s a visual world; make sure your work shines in it.

As they say, a picture is worth a thousand words, but in today’s market, it better be accompanied by a strong brand story.

PRODUCTION MASTERY
The commercial aspects of creativity.

🤖 AI vs. Agencies: To Cut or Not?

Media agencies are under scrutiny from marketers over how they are using AI and if it will lead to lower costs. The concern is that AI could cut the billable hours, potentially shaking up the traditional billing model.

Marketers are asking for transparency on AI use and are open to discussions on fees, but agency executives are cautioning against overestimating the short-term impact.

They are, however, aware that agencies focusing solely on selling time may face revenue losses to automation.

This could lead to agencies packaging AI as part of more strategic, higher-value services.

CREATOR ECONOMY
Navigating the digital creative world.

🤖 AI Evolution: From Creator To Editor Economy

The creator economy is getting an AI-powered facelift, but human editors are stealing the spotlight. As AI tools like OpenAI’s ChatGPT join the production line, businesses are churning out content faster than ever.

Yet, the unscripted truth is that AI-generated content often reads like an info dump without heart or finesse. That’s where the human touch makes its grand entrance. Companies that blend AI efficiency with human creativity are hogging the limelight, resonating with audiences on a deeper level.

It's not a zero-sum game of man vs. machine; it's the editor economy, where humans curate and craft while AI helps in the heavy lifting. As for the future, search engines are penalizing AI-generated content, so the real stuff – made by real people – is about to make a comeback.

So, here's to the creators, the editors, and the artists who infuse every pixel and sentence with their authentic flair.

🔥 Press Worthy

📽️ VISUAL CREATORS

Fujifilm cancels orders for its $2K limited edition X100VI camera due to "suspicious activity," will raffle off available units instead.

Blackmagic’s camera update: Cinema OS 8.6 Beta.

📈 PRODUCTION MASTERY

AI freelancers are in demand as businesses seek assistance with AI projects. Searches for "AI reels" on Fiverr rose 1,646%.

Mirrorless cameras dominate with 82% market share, as China becomes top buyer.

🎭 CREATOR ECONOMY

Yahoo buys Artifact, the news-recommendation app from Instagram’s creators. They’ll help Yahoo get its news mojo back.

Gen Z’s shopping shift: Social commerce platforms like TikTok are set to capture $82.8B in revenues by 2024, as Gen Z’s purchasing power grows to $360B by 2023.

📚 Learn & Grow

📽️ VISUAL CREATORS

• Stuck in a rut as a street photographer? These seven tips will get you shooting again

• Tips from Canon for photographing the upcoming solar eclipse

📈 PRODUCTION MASTERY

• Innovation, TV, generative AI: 5 stats you should know

• How to fight the bias against creativity

🎭 CREATOR ECONOMY

• Why multicultural needs to be part of general marketing investments, especially for Gen Z

• What Creators Really Think About Brand Deals, the Future of Platforms and Creativity