Welcome, creator friends!

Is iPhone rewriting video capture rules? See its astonishing advancement in mobile videography! Discover more below...

In today's rundown:

• 📱 iPhone 15 Pro: Cinematic Marvel

• 📢 Promoting: Creative Imperative

• 📸 Sony: Demand for Major Updates

• 🎨 OpenAI: Art Opt-Out Debate

• 🔐 Safeguarding Visual Art: 5 Tips

Read time: 3 minutes

📱iPhone 15 Pro: The New Cinematic Giant

The iPhone 15 Pro's ability to capture 4K ProRes Log footage is proving to be a game-changer in the world of mobile videography. Renowned cinematographer, Matteo Bertoli, after conducting a camera test, found the resultant visuals to be more akin to those produced by high-end cameras, rather than a typical smartphone. Bertoli shared with PetaPixel, ""For the first time I think the footage looks more like a mirrorless rather than an iPhone. Footage is much less digital and there isn’t a crazy amount of oversharpening going on.""

Despite the small sensor and occasional struggles in high contrast scenes, the footage is largely indistinguishable from that shot with a modern mirrorless camera. The seamless blending of iPhone footage into larger professional productions is touted as a significant advancement. However, there's room for improvement in terms of the shooting experience and interface. While the iPhone won't replace cinema cameras, the consensus among professionals is that it's close enough that many wouldn't notice the difference, solidifying Apple's position in mobile video capture.

Read time: 3 minutes

The results from yesterday's poll are below 👇

📢 Promoting: A Vital Part of Creativity

Sharing and promoting your creations are not mere marketing tactics, but integral to the creative process. Promotion goes beyond just hitting the 'share' button. It's about building community, nurturing relationships, and guiding others through the world you've created. Every creator, regardless of the medium, should adopt a promotional mindset. It's not about seeking approval but understanding and appreciating the value of your work.

Read time: 2 minutes

📸 Sony Acknowledges Need for Major Updates

Sony's Head of Imaging Products and Solutions Marketing in Europe, Yann Salmon-Legagneur, acknowledged the company's awareness of consumer demand for substantial firmware updates, amid criticism about Sony's after-purchase support. Unlike Nikon and Canon, Sony's firmware updates have often been limited to minor fixes and performance enhancements, rather than significant feature improvements, particularly for their high-end cameras like the Alpha 1.

Read time: 2 minutes

🎨 OpenAI: Artistic Works Opt-Out Debate

OpenAI is allowing artists to remove their creative works from AI model training data, responding to an influx of complaints and lawsuits. However, the process is complex and time-consuming, requiring individual submissions for each work, raising concerns over its practicality, especially for large entities like museums. Furthermore, the opt-out only applies to future training data, with already used works remaining in the system. This move has sparked debate among the artistic community and highlighted the ongoing issue of intellectual property rights in the AI realm.

Read time: 2 minutes

🔐 5 Tips to Safeguard Your Visual Art

Preserving your photos and Lightroom Classic catalog is pivotal for visual storytellers. Here are five tips to optimize safety:

1. Use an external hard drive for storing photos to avoid space shortage.

2. Keep your Lightroom Classic catalog on an external SSD disk, making it fast and flexible.

3. Store Lightroom Classic backup catalog on a different hard disk for added safety.

4. Regularly back-up your work in the cloud for real-time, automated protection.

5. Make use of XMP files to store valuable information and ensure recovery in case of corruption.

Read time: 5 minutes

THAT’S A WRAP

Results from yesterday’s poll

The question: Is Sony's BURANO worth the investment for its size and features?

🟩🟩🟩🟩🟩🟩 Absolutely 🎥 (50%)

⬜️⬜️⬜️⬜️⬜️⬜️ Overpriced ❌ (0%)

🟩🟩🟩🟩🟩🟩 Unsure 🤔 (50%)