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VISUAL CREATORS
For your artistic side.

📸 Leibovitz Unfazed by AI

Annie Leibovitz just became a foreign associate member of the French Academy of Fine Arts, and she’s not losing sleep over AI's impact on photography.

“That doesn’t worry me at all”, she says. “With each technological progress, there are hesitations and concerns. You just have to take the plunge and learn how to use it.”
Leibovitz argues that photography itself isn't all that “real”, given the prevalence of post-processing tools like Photoshop.

For context: AI-generated imagery is stirring the pot, using millions of copyrighted photos for training data... without permission or pay.
This comes amidst a broader debate in the industry over AI's growing role in visual arts.

But not everyone's as chill as Leibovitz: some photographers are up in arms over copyright concerns, while others see AI as just another tool in the creative arsenal.

PRODUCTION MASTERY
The commercial aspects of creativity.

📱 iPhone 15 Pro + Anamorphic = Cinema Camera?

We’ve known iPhones can shoot pro footage for a while, but now Strada, a creative studio, has gone all out to show off the tech’s potential.

At its core: an iPhone 15 Pro (starts at $999) tricked out with a $1k anamorphic lens from Atlas and cinema camera apps from Blackmagic. It’ll cost you a sweet grand on top of the phone, but hey, that’s chump change compared to a full-blown cinema rig. That could be great news for filmmakers on a budget, and Strada thinks it’s a taste of even better things to come.
Watch the behind-the-scenes here.

Why this matters: A few years ago, filmmakers were shooting tiny, indie movies on Red cameras. Now, people are winning Oscars for movies shot on iPhones. As camera tech gets cheaper and more powerful, big studios are looking at this new generation of filmmakers not just as indie talent, but as possible huntresses and huntmen for the next big thing (if they aren’t already).

People have chosen to shoot on iPhones for one reason so far: They can make beautiful movies with them. Now? With the right people behind them, ideas on their own, and an iPhone can get anyone pretty close to a Cannes favorite. Now all anyone needs is a great script.

CREATOR ECONOMY
Navigating the digital creative world.

🍿 What’s the Deal With The Netflix Effect?

Netflix's chief marketing officer, Marian Lee, is changing the game by turning the streaming giant into a cultural powerhouse. She is tapping into social media trends and turning hit shows into immersive fan experiences.

With a strategy that goes far beyond traditional advertising, Lee is all about creating immersive experiences and online buzz that extends well beyond the screen – it's about living in your favorite stories.
From viral TikTok dances tied to show announcements to real-life Bridgerton balls, Lee is bridging the gap between screen time and real-time.

Why? It's not just about getting more eyes on Netflix; it's about getting brands on board who want to be part of the cultural conversation.

It’s a play that’s paying off, not just in subscriptions but in ad dollars too, as brands line up to be a part of Netflix’s cultural conversation. From “Bridgerton Balls” to “Squid Game Live”, Netflix is proving that when it comes to marketing, thinking outside the box set is where the magic happens.

🔥 Press Worthy

📽️ VISUAL CREATORS

Tiffen’s new iPhone 58mm Filter Mount improves photography by attaching pro filters magnetically.

Leica drops 200 limited edition black-anodized Summilux 35mm lenses. At $10,945, it’s triple the cost but oh-so-classic.

📈 PRODUCTION MASTERY

Fujifilm’s US site nearly crashes as it offers its scarce X100VI camera. Only 300 units available over four days. The madness continues.

Amazon & Netflix take over 17 new sound stages at Shepperton Studios, solidifying UK's rise as the second largest production hub.

🎭 CREATOR ECONOMY

US Justice Dept and 16 states sue Apple over alleged antitrust violations.

Reddit goes public, share price surges 67%.

📚 Learn & Grow

📽️ VISUAL CREATORS

• What Are the Best Opening Scenes of All Time?

• How to Sharpen Photos With Photoshop's High Pass Filter

📈 PRODUCTION MASTERY

• To Rent or Buy Gear?

• Chinese Lenses Don’t Always Seem Like Cheap Toys Anymore

🎭 CREATOR ECONOMY

• How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

• Music-making platform BandLab surpasses 100 million users