Influencers Face Backlash on Overspending Trends

The Story: The influencer marketing landscape is undergoing a significant shift as consumers push back against excessive consumerism fueled by influencers, giving rise to trends like "de-influencing" and "underconsumption core." Social media is now rife with skepticism and backlash, as audiences are increasingly aware of the manipulative tactics behind influencer promotions.

@g0.cat.g0

I understand that this is an ad and influencers rely on sponsorships for income but seriously have some responsibility on your wnviromenta... See more

The Details:

• Over the past few months, influencers have faced backlash for promoting overconsumption, with followers criticizing wasteful scenarios, such as throwing away perfectly good products to push new ones.

• TikTok users are embracing movements like "underconsumption core," which encourages mindful spending, supporting second-hand purchases, and avoiding unnecessary purchases promoted by influencers.

• Influencers are being called out for failing to disclose paid promotions, raising concerns about authenticity amid wid

• espread skepticism toward the marketing strategies they employ to promote products.

• The growth of the influencer industry continues, now valued at an estimated $21.1 billion, yet trust in influencer recommendations is dwindling as consumers demand more transparency.

@faganchelsea

It has to end!!!

Why It Matters: The erosion of trust in influencer marketing signals a profound change in the creator economy, one that creative professionals should closely monitor. As consumers gravitate towards authenticity and sustainability, brands and influencers that ignore this shift may face backlash or obsolescence, ultimately impacting how creatives choose to market themselves and build their brands in this evolving landscape. With a growing movement advocating for sustainable consumption, there’s potential for creatives to align themselves with these values in innovative and meaningful ways.