In partnership with

VISUAL CREATORS
For your artistic side.

🚀 Streamline Your Workflow: Imagen + PicTime!

The Story: Imagen, a top-tier AI-powered platform for photographers, has launched an innovative feature called "Edit to Delivery," designed to streamline post-production workflows. This integration with Pic-Time enables photographers to deliver photos directly from the editing phase to online galleries, significantly cutting down on time spent on tedious tasks.

The Details:

• "Edit to Delivery" allows seamless integration with Pic-Time, enabling photographers to send final edits directly to client galleries, saving time.

• Imagen claims its software can reduce photo editing time by up to 96%, meaning less time spent post-shoot and more time on creativity.

• This feature is compatible with both PC and Mac and accessible via the Imagen desktop app.

• Users can choose to export high-quality JPEGs or manage projects through Lightroom Classic, maintaining creative control.

• Available at no extra cost for all existing Imagen subscribers, the feature also reflects Imagen’s dedication to optimizing photographers' workflows.

Why It Matters: The introduction of Imagen's "Edit to Delivery" marks a pivotal shift in the post-production landscape for photographers. By streamlining the editing and delivery processes, it empowers creative professionals to reclaim countless hours usually lost in post-work tasks. This not only allows photographers to enhance their creative output but also can lead to increased client satisfaction and higher revenue potential, positioning Imagen as a key player in the evolving creator economy.

PRODUCTION MASTERY
The commercial aspects of creativity.

🎮 Sora's AI Training: Legal Hot Water Ahead?

The Story: OpenAI's new video-generating AI, Sora, has sparked intrigue and concern as it appears to have been trained on potentially copyrighted game footage, including popular titles and Twitch content. While capable of producing impressive video clips, Sora's training data raises significant legal questions that could have far-reaching implications for both the AI landscape and the gaming industry.

The Details:

• Sora generates videos of up to 20 seconds from text prompts or images, showcasing gameplay resembling major franchises like Super Mario and Call of Duty.

• Legal experts suspect that Sora likely used copyrighted game content, including Twitch records and playthroughs, which complicates its compliance with IP laws.

• OpenAI claims to use a mixture of publicly available and licensed data, but has provided little transparency about specific datasets utilized in Sora’s training.

• Concerns are mounting that if Sora is using unlicensed materials, it may face legal repercussions, as video games often involve multiple layers of copyright protections.

• The conversation has expanded to several generative AI tools that are under scrutiny for using unlicensed content to develop models, impacting copyright interpretations across creative industries.

Why It Matters: The implications of how generative AI like Sora are trained could reshape the legal landscape concerning copyright and creator rights in both gaming and AI. As creators explore new tools, understanding the potential legal risks associated with AI-generated content is crucial. This situation emphasizes the urgent need for ethical practices in AI development, urging collaboration between tech firms and creative industries to foster innovation while respecting intellectual property.

CREATOR ECONOMY
Navigating the digital creative world.

🔍 What Omnicom's IPG Deal Means for Marketers

The Story: Omnicom Group is all set to acquire Interpublic Group (IPG) for $13.25 billion, creating the world’s largest advertising agency by consolidating their capabilities. This acquisition could reshape the industry landscape, but it brings a tidal wave of uncertainty for marketers already navigating changing agency dynamics and could lead to further consolidation in the field.

The Details:

• Omnicom's acquisition of IPG marks a significant shift in the advertising landscape, as the merger is expected to close in late 2025, forming a behemoth in the industry.

• With this consolidation, the new entity will likely enhance operational scale, media buying power, and technology integration, positioning it to compete head-to-head against the likes of Publicis Groupe and WPP.

• Marketers currently engaged with either agency are experiencing anxiety over potential staff disruptions and the implications for service delivery during the transition, with many reconsidering their agency partnerships.

• The anticipated restructuring may shrink the number of enterprise choices while simultaneously pushing clients toward independent agencies that provide personalized service.

• Technology and AI investments are expected to proliferate, further blurring the lines between traditional services and tech-driven insights.lectic mixes of patterns and textures set to dominate decorative choices in 2025.

Why It Matters: The impending Omnicom-IPG acquisition is monumental for marketers in the industry. With the tackle of continued industry consolidation, clients are feeling the pressure as they must reassess their agency relationships amidst a landscape of uncertainty and potential service disruptions. This mega-deal not only alters purchasing dynamics and power balance in advertising but could also incentivize more nimble, independent agencies to innovate and attract clients looking for personalized attention and fresh strategies. As the market shifts, staying informed and adaptable will be crucial for navigating these changing tides.

🔥 Press Worthy

📽️ VISUAL CREATORS

Quentin Tarantino has strong opinions about TV and film, emphasizing that even with cinematic techniques, shows like "Yellowstone" are still just television. He finds that such series lack the emotional climax and lasting impact of great films, reducing them to mere soap operas.

Adobe's new Reflection Removal tool, unveiled in Project See Through, aims to eliminate pesky window reflections in photos. Currently available as a technology preview in Adobe Camera Raw, it distinguishes layers in images to deliver stunning results. JPEG support is on the way!

📈 PRODUCTION MASTERY

Sotheby’s has let go of over 100 employees, about 6% of its workforce, amid a slump in auction sales despite a recent $1 billion cash boost. The art market's decline has forced cutbacks, with layoffs affecting various roles and regional offices closed in Moscow and Bangkok.

ITV has just struck a major deal with YouTube, bringing iconic shows like Love Island, The Masked Singer, and I’m a Celebrity to the streaming giant. The partnership aims to boost audience engagement, with dedicated channels and fan-centric content on the way!

🎭 CREATOR ECONOMY

The Writers Guild of America (WGA) is clapping back at studios, demanding they take action against AI companies that are allegedly stealing Hollywood’s writing libraries for AI training. They equate this tech activity to piracy, urging studios to step up and protect writers’ rights!

Journalism's flirtation with AI hit a snag when Gannett published an AI-generated soccer report that was cringeworthy, revealing the tech's limitations. Amid disillusionment, journalists have begun prototyping tools for fact-checking and media literacy, shifting from skepticism to potential.

📚 Learn & Grow

📽️ VISUAL CREATORS

• Why Is Rococo Art Making a Comeback?

• Here's Why You Need to Revisit 'Interstellar' in 70mm IMAX

📈 PRODUCTION MASTERY

• A Black Art Dealer Lent Paintings to a Museum. His Heirs Want Them Back.

• How Filmmakers Can Compete With AI

🎭 CREATOR ECONOMY

• Social Media Content Creation in the World of AI

• OnlyFans Exists Because Men Pay For It