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š¬ Hollywood's Hard Reset
Text-to-3D š, Hollywood's Hard Reset š¬, Creators Ignore Threads š§µ
Created by the people at Beazy.
Welcome, creative friends!
Meta makes 3D as easy as texting. No, seriously, they're not kidding. Keep reading or you'll 404 on the future.
In today's rundown
VISUAL CREATORS
For your artistic side.
Hollywood is in an unprecedented state of upheaval as its facing a double whammy: first, COVID shut down production, and then a writers and actors strike lasted seven months.
Now, studios are scrambling to restart, leading to a decrease in the number of scripted shows and a reevaluation of the theatrical release model.
The number of scripted shows has plummeted, with streamers and networks carefully calculating how many can turn a profit. With over 600 shows at one point, everyone's wondering how many can actually survive.
Theatrical releases are being redefined, and the future of movie theaters is unclear as streaming dominates.
This comes at a time when theaters struggle to redefine their place, and the industry scrambles to adapt to the creator economy.
Meanwhile, the rise of smartphone entertainment like TikTok is siphoning viewers away from traditional media. As people spend more time on their phones, studios are scrambling to capitalize on the TikTok and YouTube boom.
As the industry reshapes faster than a shape-shifter on speed, will Hollywood find the blockbuster solution it needs? Itās a pivotal moment for the entertainment industry, one that could redefine how we watch and who creates our favorite content.
The only certainty right now? Uncertainty.
PRODUCTION MASTERY
The commercial aspects of creativity.
Meta
Meta's AI researchers are on a 3D roll. Their new tool, Meta 3D Gen, is a text-to-3D generator that can whip up fully realized 3D models from text descriptions in under a minuteāfaster and with better quality than previous tools.
This is a visual comparison of text-to-3D generations following Meta 3D Genās stage I (left) and stage II (right). Per Meta, stage II generations were preferred nearly 70% of the time.
For creators, the appeal is clear: A majority of pros preferred Metaās 3DGen over other text-to-3D models. Artists can now dream up virtual worlds in 3D from plain text, and Meta's machine mojo pumps it out faster and better than earlier versions.
Meta
The result? Text-to-3D thatās preferred by pros and up to 60 times faster. It's another creative win in AIās playbook and a potential game-changer for immersive content creation.
Meta
It's not just about churning out textured models; Meta lets creators fine-tune appearances without messing with the underlying structure.
CREATOR ECONOMY
Navigating the digital creative world.
Metaās social network Threads, launched a year ago to compete with Twitter, is struggling to attract and retain influencers despite cash incentives and promotion tie-ins with parent company Instagram.
With only a fraction of the user base compared to Instagram or Facebook, Threads lacks the pressure and incentives for influencers to make it a priority.
At 175 million monthly users, Meta CEO Mark Zuckerbergās announcement revealed a rate of growth that falls far short of the 2 billion users on Instagram.
While some creators use the text-focused platform as a ājournalā with ālow stakesā content, Atlanta-based talent manager Keith Dorsey said his clients ādonāt even postā on Threads.
The platform's been less toxic than Twitter, but it's unclear if that's enough to keep Mark Zuckerberg from pulling the plug.
Meta isnāt deterred, saying the platform helps creators build āfresh spaceā and grow their audiences.
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