🎭 Hollywood’s AI Hypocrisy

CAA's AI Sanctuary 🎥, Hollywood & AI 🎬, Veo vs. Sora 🤖

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AI in Hollywood: Creating or Crashing Careers? Get the real—er, virtual—story here.

In today's rundown

VISUAL CREATORS
For your artistic side.

Creative Artists Agency

Hollywood talent agency CAA is offering a digital asset management service called the CAAvault, designed to protect celebrities from unauthorized use of their likeness, including AI-generated deepfakes.

The offering, called the CAAvault, allows clients like Tom Hanks and Zendaya to create and own digital clones of themselves, ensuring consent-based use of AI and fair compensation when their likenesses are used.

While some worry about the impact on job opportunities for real actors, CAA sees it as a way to extend talent legacies and is offering participation to more clients over time.

The move comes as the entertainment industry grapples with the ethical and legal implications of using AI to replicate or alter the appearances of famous individuals. CAA’s said a handful of its clients have signed up so far, including actor Tom Hanks, who was featured in an unauthorized AI-generated dental ad earlier this year.

Still, some have expressed concerns that the technology could be used to replace human actors or to create distasteful replicas of deceased stars. And while the CAAvault may prevent future controversies, it doesn’t come cheap; industry insiders say the service costs thousands of dollars each month.

Why it matters: Manipulation of celebrities’ images and voices via AI has become a pressing issue, hurting both talent and advertisers. By creating a system where talent can control and monetize their AI clones, CAA’s vault aims to combat this, rolling out first with select talent like Hanks and other high-profile clients. Creators controlling their AI likeness could present a “new business model” that “shouldn’t be a cheaper way to work with somebody”.

PRODUCTION MASTERY
The commercial aspects of creativity.

A poster for 'Civil War' that was made using AI / A24

A new wave of AI-generated graphics is ruffling feathers in the film world. AI-generated graphics in films like Late Night With the Devil and Civil War have sparked outcry from artists, though industry insiders claim AI is already quietly being used in a range of other applications.

Despite some early outcry, the industry may already be more AI-infiltrated than audiences realize. AI tools in Hollywood are behind closed doors, but no one’s ready to open about it in public. Studios including A24 and XYZ Films are already leveraging AI to dub and subtitle films for their global releases.

Putin ©BESALEEL

Meanwhile, Polish director Besaleel is using AI to create deepfake actors for Putin, a new biopic.

There are tons of people who are using AI, but they can’t admit it publicly because you still need artists for a lot of work and they’re going to turn against you. Right now, it’s a PR problem more than a tech problem.

VFX industry veteran David Stripinis - worked on Avatar, Man of Steel and Marvel titles

In a survey of 300 industry leaders earlier this year, 75% said that AI has led to job cuts, reductions or consolidation at their companies.

Looking ahead, the survey suggests 204,000 positions could be affected in the next three years. Concept artists, sound engineers, and voice actors are at the forefront of that displacement. Visual effects and other postproduction work were also cited as being particularly vulnerable.

CREATOR ECONOMY
Navigating the digital creative world.

WeeTech Solutions

Google’s Veo and OpenAI’s Sora are going head-to-head in the AI content creation space.

Veo, from Google, is an editing tool that uses AI to detect key moments and generate dynamic cuts.

OpenAI’s Sora turns text into detailed videos, making it a hit with content creators.

The implications are massive, from speeding up the editing process to making filmmaking more “accessible”.

Both platforms are pushing the boundaries of what AI can do, and the showdown between them could reshape how media gets made, for better or worst…

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🔥 Press Worthy

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