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VISUAL CREATORS
For your artistic side.

🏄‍♂️ Is This the Greatest Olympic Photo?

The Story: French photographer Jerome Brouillet has captured what many are calling the most stunning sports photo of the 2024 Paris Olympics. The image, featuring Brazilian surfer Gabriel Medina triumphing over a massive wave at Teahupo'o, has garnered immense attention and praise, with fans and news outlets alike labeling it potentially the greatest surf shot ever.

The Details:

• The photograph shows Gabriel Medina successfully maneuvering a giant wave at the Olympic surf competition, scoring a near-perfect 9.9, a record in Olympic history.

• Brouillet captured this decisive moment from a boat using his Nikon Z9, highlighting the challenges of timing and positioning in sports photography.

• Medina's Instagram post of the image has surpassed an impressive 6 million likes, showcasing the shot's widespread appeal.

• Despite the operational challenges of shooting in a high-paced environment, Brouillet managed to capture only four photos of the moment, emphasizing his selective approach to burst shooting.

• The image's viral nature took Brouillet by surprise, revealing its broader appeal beyond surf photography.

Why It Matters: This remarkable photo not only sets a new standard for sports photography but also showcases the power of social media to elevate visual storytelling. For creatives in the field, it serves as a reminder that capturing authentic, exhilarating moments can resonate deeply with audiences, opening avenues for widespread recognition and engagement. As the conversation around the best sports photography of all time unfolds, Brouillet's work stands as an inspiring example of the magic that can happen when skill, timing, and a touch of luck collide in a dynamic environment.

PRODUCTION MASTERY
The commercial aspects of creativity.

🤖 Marketers Fear 'AI' Label Backlash!

The Story: As the generative AI hype fades, both creatives and brands are grappling with the implications of AI content labeling. While the promise of AI tools has driven investments for efficiency, creatives fear that rigid labels like "Made with AI" could damage perception by unfairly categorizing diverse uses of AI, leading to concerns about authenticity and quality.

The Details:

• Marketers worry that "Made with AI" labels might paint AI-generated content with a broad brush, undermining trust and brand authenticity.

• Many executives highlight a significant difference between content fully generated by AI and content enhanced with AI tools, stressing it can affect brand perception negatively.

• Efforts are underway through organizations like the Coalition for Content Provenance and Authenticity to create clearer standards for labeling AI-altered content and establish better provenance for online media.

• Major players like Microsoft, Adobe, and Meta are introducing transparency measures, such as Adobe's "Content Credentials" for media created or modified with AI.

• There are growing concerns over regulations or guidelines surrounding AI content, as the U.S. still lacks a cohesive federal framework for oversight.

Why It Matters: As companies rush to leverage AI, the question of how to label AI-generated or influenced content becomes more critical. Mislabeling could tarnish brand perception or mislead audiences about the authenticity of their creations. For creatives, navigating the murky waters of AI usage and regulation remains essential, urging them to consider how AI tools are deployed without compromising their unique brand voice. Understanding the evolving landscape will be crucial for professionals wanting to stay ahead in the ever-competitive creative industry.

CREATOR ECONOMY
Navigating the digital creative world.

🔗 WeTransfer Joins Bending Spoons’ Rise

The Story: Bending Spoons, the Italian app developer behind Filmic, has acquired WeTransfer, marking its fifth major acquisition in 2024 and highlighting its ambition to dominate the creative tech space. This strategic move follows a successful $155 million capital raise that boosted its valuation to $2.55 billion, further expanding its portfolio of tools for creators.

The Details:

• WeTransfer has evolved from a simple file-sharing tool to a profitable platform for over 80 million monthly users, emphasizing community-building for creatives.

• CEO Alexander Vassilev highlights the acquisition as a means to bolster growth and enhance value for creative industries with Bending Spoons' successful product line.

• Bending Spoons has a history of acquiring companies, such as Filmic Pro, where staff layoffs followed, raising questions about WeTransfer's future leadership and employee retention.

• The company has aggressively improved product pricing and capabilities, as seen with recent changes to TapeACall and Evernote, following their acquisitions.

• As Bending Spoons integrates WeTransfer, industry observers are keen to see if the established team's expertise remains intact or falls to internal management changes.

Why It Matters: This acquisition signals a shift in the creative tech landscape, consolidating tools that many professionals depend on. For photographers, filmmakers, and other creators, Bending Spoons' strategy could result in enhanced features and integration of powerful tools. However, it also raises concerns about the stability and support of beloved platforms like WeTransfer as corporate dynamics evolve. If you're a content creator, staying tuned to these shifts could affect your operational toolkit and community engagement strategies.

🔥 Press Worthy

📽️ VISUAL CREATORS

As the Olympics inspire a competitive spirit, creatives should also reflect on their ambition. Embrace healthy competition to push your limits and enhance your craft. Focus on solidifying your reputation, gathering testimonials, and showcasing what makes you unique in this small creative pond.

The Director Who Revolutionized The POV Shot: Kathryn Bigelow has redefined the action genre with her pioneering use of POV shots, immersing viewers deeply in her characters' experiences. Her innovative techniques, exemplified in classics like "Point Break" and "Strange Days," continue to influence filmmakers and thrill audiences alike.

📈 PRODUCTION MASTERY

Atomos just released the Shinobi II, a revamped 5.2-inch HDMI monitor that boasts a 1,500-nit display and camera control capabilities. Weighing in at a slim 10.7mm, it's designed for videographers seeking brighter, more adaptable gear. Starting at $349 and ready for action!

Two artists, Jonathan Mann and Brian Frye, are suing the SEC, questioning its authority to regulate NFT sales. They argue that requiring artists to register their work and disclose risks threatens the essence of art, drawing a line between digital and traditional mediums.

🎭 CREATOR ECONOMY

Nara Smith is reshaping influencer marketing by merging food with fashion in her TikTok videos. A recent campaign for Marc Jacobs saw her cooking up a "delicious" tote bag, generating impressive media impact value of over $966,00 and showcasing her unique blend of aesthetics and humor.

Perplexity AI plans to share ad revenue with news publishers when its chatbot surfaces their content. Highlighting self-preservation, the initiative aims to create sustainable partnerships, as it relies on journalists for accurate info and diverse revenue streams in the ever-evolving digital landscape.

📚 Learn & Grow

📽️ VISUAL CREATORS

• How to Negotiate Better Rates for Creative Projects

• Finding Steady Work as a Filmmaker

📈 PRODUCTION MASTERY

• Mindfulness apps and tools to help creatives switch off this summer

• Google is making it easier to remove sexually explicit deepfakes from search

🎭 CREATOR ECONOMY

• Posting Like a Pro: What Should You Post on These 8 Social Media Platforms

• A Step-By-Step Guide to Going Viral on TikTok