📸 Fujifilm X100VI: A Runaway Hit

X100VI: Fuji's photo gold 📸, Sora's stock vid throwdown 🎥, Insta's global shop 🌍

Welcome, creative friends!

AI Sora's stock footage heist—why videographers are sweating bullets.

In today's rundown:

  • 📸 Fujifilm X100VI: A Runaway Hit

  • 🎥 Open AI's Sora Challenges Stock Videos

  • 🌍 Insta's Marketplace Expands

  • 🔥 Press Worthy Stories

  • 📚 Learn & Grow

Read time: 3 minutes

VISUAL CREATORS

Andy Westlake

Fujifilm's new X100VI camera is flying off the shelves. It's the company's 'most successful launch' ever, says Fujifilm UK's General Manager.

With features like IBIS and a resolution boost, it's no wonder they're calling it a "globally successful camera".

Customers are loving its back-to-basics approach that suits all brands, and it's sparking a renaissance in photography that goes beyond the mobile phone snaps.
Everyone’s loving the camera's resolution boost and image stabilization.

What's more, it's crossing brand boundaries, appealing to Nikon and Canon fans too.

But here's the catch: supply isn't keeping up with demand. If you want one, you better get in line.

Is the Fujifilm X100VI worth the hype?

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Sora’s AI-created media is redefining realism. Are creatives' careers at stake
🟨⬜️⬜️⬜️⬜️⬜️ 🎥 Lights Out
🟩🟩🟩🟩🟩🟩 📸 Just a Flash
🟨🟨🟨⬜️⬜️⬜️ ⚖️ Ethical Apocalypse

🔥 Press Worthy

  1. Art Institute of Chicago bags a cool $25M for a new photography center. Looks like someone still believes in human photographers.

  2. Sony drops a 24-50mm lens, their first-ever full-frame glass with a constant f/2.8 aperture at this zoom range. It's got some weight savings over the 24-70mm f/2.8 G Master but still boasts top-tier optics.

  3. Adobe Lightroom's February update supports Nikon Z8 Pixel Shift and Viltrox's latest glass. Your Lightroom edits just got more pixels to play with.

  4. Blackmagic drops Camera 8.5.1 update —cloud upload support, proxy recording, and more.

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📚 Learn & Grow

TOGETHER WITH BEAZY

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PRODUCTION MASTERY

Meet Sora, the AI that can turn words into realistic videos. Yep, it’s like magic, but with pixels. Sora’s creating clips just by reading text—no camera required.
But hold up, there’s a twist. It’s sparking a debate about trickery and trust. As AI gets better at faking it, how will we know what’s real?

Some folks are flashing the caution sign. They worry Sora’s skills could fuel the fake news flame. If AI can make us see things that never happened, how do we spot a digital doppelgänger?
With a watermark as the only discernible feature, it's a game of "Spot the AI" that could have serious consequences in an era of deepfakes and disinformation.

The impact on the creative economy is significant, with stock providers feeling the heat and creators reevaluating their value in an AI-tinged world.

Sora’s not just stealing the spotlight; it’s nibbling at the market share of stock video suppliers. Why pay for a clip when Sora can conjure it up from thin air?
This has the pros scratching their heads. Will Sora sink the stock video ship, or is there still value in the human touch?

Sora’s not without its cheerleaders though. They champion AI’s potential to boost creativity. But here’s the kicker—can AI truly innovate beyond human imagination if it’s learning from us?

It’s a glimpse into a future where pixels paint our world. Yet, we’re left with a palette of questions about AI ethics and the line between artifice and authenticity.

Sora's text-to-video skills: Awesome or Dangerous?

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Is Scorsese the king of film?
🟩🟩🟩🟩🟩🟩 👑 Absolutely
🟨🟨🟨⬜️⬜️⬜️ 🤷 A crowded monarchy
⬜️⬜️⬜️⬜️⬜️⬜️ 👎 Overrated

🔥 Press Worthy

  1. Canon sponsors Global Good Awards' Young Champion category for the 5th year, celebrating youth driving sustainability.

  2. Apple's BTS film of Usher's iPhone 15 Pro-captured Super Bowl show reveals the perks of using a pocket-sized multi-angle camera.

  3. A coalition of 35 filmmakers buy LA’s iconic Village Theater, pledging to restore its cinema magic.

  4. Film’s fading popularity worries Natalie Portman, who sees both freedom and risk in cinema’s new niche status.
    Cinema's is getting "liberated" as film's popularity withers, making way for more "interesting" and accessible art: “there’s a liberation to it, in having your art not be a popular art".

📚 Learn & Grow

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CREATOR ECONOMY

Insta’s expanding its creator marketplace tool to 8 new countries including the UK and India.

This comes after testing in the US last year. Since then, Insta says it’s onboarded "thousands" of creators and brands, adding API features for creator outreach and inviting agencies to leverage the platform.

As part of the expansion, Insta’s also inviting Chinese export brands to connect with creators outside China.

FYI, this move follows similar creator-marketplace plays from TikTok, Snap, and YouTube.

And let’s not forget about startups also trying to get a piece of the creator-brand collab pie..

Insta's creator marketplace goes global:

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Will you read TikTok's 34-page guide?
⬜️⬜️⬜️⬜️⬜️⬜️ 📖 I'm all in
🟩🟩🟩🟩🟩🟩 🤔 Maybe skim it
⬜️⬜️⬜️⬜️⬜️⬜️ 🙅 Do I look like I care about TikTok?

🔥 Press Worthy

  1. Streamer Awards 2024: Kai Cenat reigns supreme again, Jynxzi steals the show, and Ludwig’s Creator Dodgeball nabs best event.

  2. Meta tests cross-posting from Facebook to Threads. Critics question the strategy, noting Threads’ need for unique content.

  3. Pinterest’s new campaign, “The P is for Performance,” features action-packed videos inspired by Alfred Hitchcock's film style to target advertisers.

  4. Google’s AI, Gemini, is under fire for generating diverse but historically inaccurate images, reigniting the culture war in tech.

📚 Learn & Grow

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