Ex-Microsoft Founders Score $4M for AI Video Tool

The Story: Lica, a new startup founded by two former Microsoft employees, is reshaping the video creation landscape by utilizing AI to transform screenshots and screen recordings into polished tutorial and product videos with ease. With a $4 million seed investment from Accel, the founders aim to streamline the process for businesses at all levels, making video content more accessible.

The Details:

• Lica was co-founded by Priyaa Kalyanaraman and Purvanshi Mehta, both of whom have extensive experience at Microsoft in AI and data science.

• The platform distinguishes itself by allowing users to prompt the AI with specific requests, making video creation more intuitive and customized.

• Lica's powerful AI tools automatically add transitions, soundtracks, and effects, dramatically reducing the time required for video production.

• The startup currently offers a free tier for up to 10 videos, while the premium plan allows unlimited creation and customized features for $49 a month.

• Future developments include expanding the AI’s capabilities for marketing videos and social media content.

Why It Matters: Lica addresses a significant gap in video production, traditionally a costly endeavor that deters professionals from using it as a regular communication tool. By simplifying the process and making it budget-friendly, Lica empowers creatives, marketers, and business teams to communicate their ideas effectively through high-quality videos. For creatives looking to enhance their storytelling capabilities without the burden of extensive editing, Lica could become their secret weapon in the evolving content landscape, promoting innovation and engagement.