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VISUAL CREATORS
For your artistic side.

📸 ChatGPT's Ghibli Upgrade Sparks Controversy

The Story: In late March 2025, OpenAI rolled out a major update to ChatGPT's image generation capabilities, ushering in a wave of AI-generated images styled after the beloved visuals of Studio Ghibli. This event sparked a vibrant discussion about the implications of AI art for creative professionals, covering essential topics including copyright issues, creative authenticity, and the economic impact on artists as AI tools proliferate.

The Details:

• OpenAI's recent ChatGPT update enables users to craft intricate and stylized images via text prompts, resulting in a surge of Ghibli-style creations on social media.

• The update significantly relaxed prior content moderation policies, allowing for the generation of images that were previously restricted, including those depicting famous public figures.

• Comparisons to competitors like Google’s Gemini show that ChatGPT's Ghibli emulations achieved notable accuracy, boosting the trend's viral spread across platforms.

• The influx of AI-generated art has reignited debates on intellectual property rights, with prominent industry figures like Miyazaki expressing deep concerns over the implications for human creativity.

Why It Matters: The rise of AI-generated imagery not only redefines creative processes but also poses direct economic challenges to artists. As technology automates art creation, the unique qualities of human artistry risk being undervalued. With conversations around AI art becoming increasingly polarized, it's crucial for stakeholders in the creative industry to engage meaningfully on the potential consequences. This dialogue will shape the future of art, intellectual property rights, and the role of technology in creative expression, highlighting the need for a balanced approach that fosters innovation while respecting the creative community.

PRODUCTION MASTERY
The commercial aspects of creativity.

🤖 H&M Unveils Fashion's AI Twin Revolution

The Story: H&M is set to revolutionize the fashion advertising landscape by employing AI-generated digital "twins" of real-life models for its upcoming campaigns. Collaborating with modeling agencies, the brand will create lifelike avatars of 30 models, aiming to deliver cost-effective and efficient marketing without resorting to traditional photo shoots.

The Details:

• H&M will develop AI-generated images using digital twins based on multiple photos of models taken from varied angles and lighting conditions.

• The digital twins are owned by the models, ensuring they receive compensation for the use of their likeness in advertisements.

• The initiative is designed to maintain the connection between the model and their digital counterpart, enabling them to negotiate usage rights directly.

• H&M aims to utilize digital twins in social media and promotional efforts, streamlining the content creation process.

• This move comes as brands face increasing scrutiny over AI's impact on jobs in the creative industries and raises questions about artists' rights.

Why It Matters: H&M's foray into AI-generated models signals a significant shift in how fashion brands approach advertising and content creation. For creative professionals, this experiment raises critical concerns about the future landscape of employment in the creative sector, where reliance on digital clones may threaten traditional roles like photographers and stylists. The way brands navigate compensation and ownership rights for digital representations of real human models will shape industry standards and, potentially, the broader conversations regarding AI in creative work. With consumer sentiment towards AI-generated content varying widely, the success of H&M’s campaign could redefine marketing strategies in the fashion world.

CREATOR ECONOMY
Navigating the digital creative world.

🎥 Artlist Launches AI Video Maker for Creators

The Story: Artlist has just introduced a new AI video generator, designed to seamlessly integrate into a creator's workflow. This innovative tool allows users to generate an image and animate it into high-quality video, all while being covered by Artlist's licensing for commercial projects.

The Details:

• The AI video generator is available to subscribers of Artlist's Max plan and the newly launched AI Suite plan, which also includes an AI voiceover generator.

• Users can generate images using carefully curated models tailored to video creation, ensuring a high-quality output with HD resolution.

• The platform promises regular updates to the generator with new models that meet stringent quality standards, enhancing creative possibilities.

• Artlist's licensing model simplifies the process for creators, enabling the use of generated content in commercial projects without legal headaches.

• Future features are in development, including the ability to upload and animate personal images and enhance outputs to Ultra HD 4K.

Why It Matters: As the realm of video production continues to evolve, tools that integrate AI into workflows become crucial. Artlist's video generator caters specifically to practical use in the post-production process, offering a predictable and user-friendly experience that many creators will appreciate. Its straightforward licensing and evolving capabilities can empower filmmakers and content creators to produce innovative content without the hassle of juggling multiple tools or legal complexities. As the AI landscape grows, having intuitive and powerful tools will be key to staying ahead in the competitive creative market.

🔥 Press Worthy

📽️ VISUAL CREATORS

OpenAI’s Sora is captivating Hollywood with its ability to generate hyper-realistic videos from mere text prompts. While studios are intrigued, questions about cost-cutting, legal hurdles, and job displacement loom ahead. A fascinating yet daunting shift in production is on the horizon!

AV1 aims to revolutionize streaming by delivering higher-quality video with 30% better efficiency than its predecessors. But despite support from major players like Netflix and Google, widespread adoption is sluggish due to hardware requirements, licensing debates, and greater compression demands.

📈 PRODUCTION MASTERY

Pixar CCO Pete Docter believes AI could revolutionize storytelling but insists true creativity remains a human domain. In a recent THR interview, he highlighted the tool’s potential while stressing that genuine artistic expression can't be fully replicated by machines.

Runway's new AI video model, Gen-4, promises creative consistency by generating scenes and characters across shots from just one reference image. Looking to enhance storytelling control for users, this advancement aims to tackle previous continuity issues in AI-generated content.

🎭 CREATOR ECONOMY

Videos can live forever on YouTube! A seemingly dead video climbed to 444,000 after 229 days, proving success may take time. Patience, analytics, and a little algorithm magic are key—never delete your content; you never know when it'll catch fire!

Trump Tariffs are shaking up the US media landscape, hiking prices on cameras and gear. The NAB conference in Vegas will see filmmakers and studios scrambling to discuss strategies—watch out for a shift to US-made products and a surge in second-hand sales.

📚 Learn & Grow

📽️ VISUAL CREATORS

• ‘Making art made me feel free’: the prison paintings of Myanmar’s Htein Lin

• Photoshop Before Photoshop? The Soviets Did It First

📈 PRODUCTION MASTERY

• Clients don't care about your portfolio

• Disney’s AI Might Change Storytelling Forever

🎭 CREATOR ECONOMY

• How Four Award-Winning Women Change the World Through Photography

• The Secret Behind Red Movie Theater Seats