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- 📷 Canon's VR Vision
📷 Canon's VR Vision
Virtual Insta-stars—just as real as their real-life counterparts? 🌟 Atomos-Nikon-RED—triple threat or three's a crowd? 🎞️ Canon sees the future, and it's in virtual reality 📸
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Welcome, creative friends!
Are Virtual Insta-Stars Real? The Matrix Meets The Gram—read if you're not glitching.
In today's rundown
Read time: 3 minutes
VISUAL CREATORS
For your artistic side.
Future
Europe's biggest photography event, The Photography & Video Show, is underway in Birmingham and Canon is stealing the spotlight with three new VR prototypes.
Yep, the company known for lenses and cameras is diving headfirst into virtual reality.
The first lens is a VR/AR hybrid, the second is a stereoscopic lens, and they're both designed for Canon's mirrorless cameras.
No word on pricing or release dates yet, but Canon is betting big on VR as the next frontier for creators.
Canon's VR lenses: Gimmick or game-changer?Click to vote and see live results! |
Film grain making a digital comeback?
🟩🟩🟩🟩🟩🟩 🎞️ Totally
⬜️⬜️⬜️⬜️⬜️⬜️ 🎨 Colored speckles FTW
🟨⬜️⬜️⬜️⬜️⬜️ 📉 Keep it clean
It's probably just my preference, but grain gives me "nicely framed and filmed" vibes. Nowadays cameras are very clean, and it feels as if lots of movies were filmed for the sake of filming, without passion or vision. Old movies look great not because of it, but it was a nice addition (I know, not intentionally, but due to film tape and lightning etc.).
PRODUCTION MASTERY
The commercial aspects of creativity.
Former CEO of Atomos, Jeromy Young, has returned to the company following Nikon’s buyout of RED.
Atomos, known for its portable recorders, is reportedly “welcoming” the deal and looking to renegotiate its licensing agreement for RAW recording now that RED is no longer in the picture.
Additionally, the camera industry is on edge as AI tools like Sora threaten traditional videography methods, potentially leading to more corporate buyouts.
Is the creator economy consolidating?Click to vote and see live results! |
Should creatives be credited when AI is used in advertising?
🟩🟩🟩🟩🟩🟩 ✅ Absolutely
⬜️⬜️⬜️⬜️⬜️⬜️ 🚫 No, It's Just Code
⬜️⬜️⬜️⬜️⬜️⬜️ 🤷♂️ Case-by-Case Basis
Well, AI is learned on scrapped images from artists that put their work for the viewers, not for the another one to sell it without knowledge or consent of the said artist. Credits are the least that can be done. Imagine not getting money for your hard work that you've been learning for 15+ years and seeing that someone is earning tons of money on images that look like yours but arent, and you get nothing, not even recognition. It's just sad.
TOGETHER WITH DESCRIPT
There’s a new way to make videos and podcasts. A good way.
There are simple video editors, and there are powerful video editors. Only Descript is both.
Beneath its familiar exterior is a formidable multitrack production engine that can handle your most fantastical creative impulses.
Genuinely useful artificial intelligence - With Descript, AI does the tedious stuff so you can do the fun stuff.
Studio Sound - Transform lousy recordings into studio quality with a single click.
Premium Stock Media - Get access to millions of stock videos, images, sound effects, and music tracks, plus Unsplash images and GIPHY gifs.
When your entire workflow lives in a single tool, you can completely reimagine the creative process. You’ll go from idea to publish in record time.
Write & Storyboard → Collaborate → Export → Share
CREATOR ECONOMY
Navigating the digital creative world.
Virtual influencers are infiltrating social media, but are they a real marketing opportunity or just a diversity dodge?
The digital stars are racking up engagement rates three times higher than human influencers, but their rise comes with a big question: can the metaverse ever truly be diverse if it's not an extension of the real world?
With brands like Balenciaga and Dior hopping on the virtual bandwagon, it's clear there's marketing potential in the digital darlings, but experts like Aaron King (account director at ITB Worldwide) are urging caution.
King asks if the metaverse can be a creative, authentic space or if it's just another marketing channel. As the virtual world collides with the real one, brands will have to decide if they’re in it for more than just the virtual buzz.
Virtual influencers: Marketing gold or authenticity sold?Click to vote and see live results! |
Is the "creator economy" a true creator haven?
🟩🟩🟩🟩🟩🟩 🎭 Just a Corporate Play
⬜️⬜️⬜️⬜️⬜️⬜️ 🤝 Needs Creator Empathy
🟨🟨🟨⬜️⬜️⬜️ 🎨 Mixed Bag, Needs Solutions
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🔥 Press Worthy
📽️ VISUAL CREATORS
Nikon partners with Comedy Wildlife Awards, now dubbed ‘The Nikon Comedy Wildlife Awards’. Now open for 2024 entries.
Small flagship phones, a favorite of photographers and creators, are fading out as the market craves larger screens.
📈 PRODUCTION MASTERY
Ad agencies like Publicis cut freelance budgets by 27%. Meanwhile, 54% of marketing leaders say they're using more freelancers than ever. Perception problem, much?
Interview podcasts: from hobbyist endeavors to celebrity must-haves, the format shift is changing the audio landscape.
🎭 CREATOR ECONOMY
YouTube’s uncertain future: MrBeast issues a reality check to aspiring creators, highlighting the harsh realities as creators face monetization hurdles and algorithm shifts.
Despite earnings and burnout concerns, SXSW panelists remain cautiously optimistic about the future of TikTok creators.
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📚 Learn & Grow
📽️ VISUAL CREATORS
How To Spend A Movie Budget
The Art and Science of 8x10 Photography
📈 PRODUCTION MASTERY
Here's how Adobe's AI changes content creation and marketing workflows
We Recreated a Shot from DUNE Part 2
🎭 CREATOR ECONOMY
How To Use Instagram’s Livestream Games To Engage With Your Audience
What Is VidCon, And What Can Creators Get Out Of It?
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