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VISUAL CREATORS
For your artistic side.

📸 Trillion FPS Camera Unveiled

Canadian scientists have developed a camera that can shoot up to 156.3 trillion frames per second – that’s WAY faster than any camera before it.
Dubbed SCARF, the camera captures micro-events too swift for standard sensors.

Unlike other cameras in this space that compile individual frames into a movie, SCARF uses passive femtosecond imaging.

Professor Jinyang Liang, who made waves in 2018 with his groundbreaking ultrafast imaging work, led the research. Liang explains that SCARF overcomes many limitations of compressed ultrafast photography methods and could shed light on previously hard-to-study phenomena like femtosecond laser ablation.

It’s being used to study things that happen really, really quickly like when light gets absorbed in a semiconductor. The camera works by using a special laser and a clever computer program to turn lots of bits of light into a super-detailed picture.

PRODUCTION MASTERY
The commercial aspects of creativity.

🎥 Miike’s Midnight: iPhone Cinema

Under the moonlit streets of Tokyo, cult filmmaker Takashi Miike recently showcased Apple’s iPhone 15 Pro’s cinematic capabilities in action, highlighting its cinematic range in a short film called "Midnight".

Miike, known for his over-the-top violent movies, dials back the gore for "Midnight," a noir-inspired tale of a taxi driver’s run-in with a local gang in Tokyo's neon-lit underbelly – perfect for showcasing the iPhone Pro’s versatility in capturing everything from moody monochrome to high-octane color.

Apple's been pushing the iPhone 15 Pro as a tool for cinematic storytelling. It’s a chance for them to flex their “cinematic smartphone” pitch, without the blood splatter.

Apple’s push into the cinematography space continues as the iPhone 15 Pro adds another director’s cut to its reel.

CREATOR ECONOMY
Navigating the digital creative world.

🤖 Brands Restrict AI Usage

Advertisers are demanding that agencies restrict their use of AI, with some brands now demanding that agencies not use AI at all without prior approval.

Marketing firms want to use generative AI, like OpenAI’s ChatGPT and DALL-E, to develop campaigns faster and cheaper, but clients worry about the tech’s potential risks and aren’t as keen.

Agencies seem to be more in love with the tools and technology, while brands don’t seem to care about the behind-the-scenes tech and are more interested in the content and end experience. Agencies are now navigating how to meet clients’ demands without impeding internal innovation, knowing that AI is their key to staying competitive.

Not all clients are banning AI: Ad Age reports that some, like PepsiCo and Apple, are setting up AI labs of their own or partnering with agencies to develop tailored AI solutions.

Context: This more cautious approach to AI marketing comes after brands including Under Armour and Hyundai used OpenAI’s ChatGPT and DALL-E for personalized ads last year, and experienced some backlash.

🔥 Press Worthy

📽️ VISUAL CREATORS

Adobe Firefly now lets you tweak AI-generated images' structure.

Sony unveils a 247MP sensor, but don't expect a consumer camera. The focus is on 'industrial use,' sparking speculation for Hasselblad and Phase One.

📈 PRODUCTION MASTERY

Nikon unveils the NIKKOR Z 28-400mm f/4-8 VR lens, the first for Z mount with a 14.2x zoom, the highest in its class.

ElevenLabs now generates sound effects, expanding from its AI voices. It’s a hit-or-miss on complex sounds, but great for adding a little AI-chirp to your podcasts or videos. Imagine the storytelling possibilities

🎭 CREATOR ECONOMY

Vinyl outsold CDs again, with 43M records purchased last year compared to CDs' 37M.

Temple unveils a music platform that's a Swiss Army knife for artists, handling releases, merch, and fan connections. Hopefully ending musicians' multi-platform hell and letting them reclaim their passion.

📚 Learn & Grow

📽️ VISUAL CREATORS

• Why The Most Important Event In Every Movie Is ‘The Point Of No Return’

• How to Even Out Skin Texture Using Photoshop

📈 PRODUCTION MASTERY

• Why streamers and studios are leaning on talent to grow their brands

• Publicis stock price hits €100 for first time as valuation soars to €25bn

🎭 CREATOR ECONOMY

• Instagram Tests Option To Comment on Specific Frames Within a Carousel Update

• Samsung’s AI tools, including photo editing, now reach more phones