Apple Buys Pixelmator: A New Era for Creatives?

The acquisition of Pixelmator signals Apple’s renewed commitment to the creative software landscape, particularly in photography.

The Story: Apple is acquiring Pixelmator, the developer behind the popular Pixelmator Pro, iOS, and Photomator apps. This move aims to enhance Apple’s photo editing capabilities and offers Pixelmator an opportunity to reach a larger audience while continuing to build on its innovative tools.

The Details:

  • Pixelmator was founded 17 years ago and has become a strong competitor to Adobe’s offerings with its focus on design, performance, and ease of use.

  • The acquisition is pending regulatory approval, but Pixelmator assures users that no immediate changes will occur to its existing apps.

  • Pixelmator apps feature powerful tools, including AI-driven capabilities that automate tasks like image resizing and background detection.

  • Speculation surrounds whether Apple will integrate Pixelmator's technology into its own Photos app or allow it to thrive as a standalone product.

  • Users express hope that Pixelmator Pro’s intuitive features will eventually make a debut on the iPad, bolstering Apple’s position in mobile photo editing.

Why It Matters: The acquisition of Pixelmator signals Apple’s renewed commitment to the creative software landscape, particularly in photography. With many professionals feeling squeezed by Adobe’s subscription model, Pixelmator Pro’s one-time purchase approach has garnered significant interest. If Apple chooses to fully develop and integrate these tools, it could reshape the market, providing industry-standard editing solutions that compete robustly with existing offerings, benefiting photographers, designers, and other creative professionals.

Apple’s Apertue

An archival capture of Apple’s Aperture website in 2014

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