💡 AI VS Creatives Jobs–But There’s a Plot Twist

K-Dot and Drizzy, watch your thrones—AI’s joining the music game. Agency folk, AI’s in the building, but is it a career killer or a curveball? And Insta360, we see your trust issues.

Created by the people at Beazy.

Welcome, creative friends!

K-Dot or Drizzy? How about a little AI twist in the music industry? Don’t worry, it’s not a diss track. Well, not yet. Keep reading, before the beat drops.

In today's rundown

VISUAL CREATORS
For your artistic side.

Insta360, the camera company, is facing backlash over allegations that it asked creators to not disclose sponsored content, violating trust and potentially asking creators to commit a crime.

The issue affected “probably less than 15” of its 1,500 creators, Insta360 said. The issue arose after YouTube creator iPhonedo, who has been a longtime partner of the company, questioned the transparency of its creator relationships

The company, which recently released its impressive new X4 camera, has admitted to the lapse in its training and documentation processes and says it is taking the issue seriously.

To handle its growing creator network, Insta360 plans to increase marketing staff and create new training materials. Meanwhile, the company is facing a patent dispute with GoPro.

PRODUCTION MASTERY
The commercial aspects of creativity.

Is AI primed to put creatives out of a job? A resounding “yes” from Simon Case, creative director at Chromatic. He argues big agencies are being dishonest about the impact of AI, which Chromatic has already started using to downsize labor-intensive roles.

His take: AI won't replace the human touch for strategy and ideas. Instead, he sees the rise of the “single-person, full-service agencies” where a creative can wear all the AI-powered hats.

Translation: Nimble creatives with AI tools cutting out the need for massive ad shop armies. Losses from the seismic shift will be offset by “a million new agencies”.

Simon's been there, done that, surviving the industry's past tectonic shifts. And he's got a disruptive outlook. He’s betting on an agency free-for-all and a “democratization of design”.

While many fear job losses, Simon urges creatives to embrace the coming shift and consider the positive aspects of AI democratizing design. His insights come as a wake-up call to an industry that may be ill-prepared for the imminent disruption.

But before we toast to that, remember: his vision isn't without job loss jolts. So, will AI be the creatives' Prometheus or their Pandora? Let's watch this space.

TOGETHER WITH BEAZY

You may have heard by now, but this week we announced our AI-powered job discovery tool for creatives and agencies.
Our AI scours the web to bring you the best gigs, tailored to you.

I wanted to send you one last reminder to join the early-bird program before spots run out.

What’s in it for you?

  • Tailored opportunities delivered to you daily

  • Perfect AI-generated pitch to make sure you land the job

  • Priority access to all new features

  • Shape product development & direct access to the team

Since our launch in 2023, we’ve been building The Creator Lens alongside you, our readers, who have been supporting and cheering us on since day one.

So this time around we want to give you the opportunity to directly shape our product roadmap and features. This is your platform, and we want it to perfectly meet your needs and desires!

🎉 Exclusive Early Access: The first 100 people to sign up will get exclusive early access.

CREATOR ECONOMY
Navigating the digital creative world.

Jason Koerner

Drake and Kendrick Lamar's rap battle broke the internet, with diss tracks flying at a pace radio DJs of the past could never match.

The rap battle highlighted a tech trend that’s both contentious and enthralling: AI-created music. When Drake used AI to mimic Tupac’s voice on a diss track against Kendrick, the rap world exploded. While using AI in music isn’t new, the ethical implications of replicating a deceased artist’s voice without consent sparked controversy.

Some praised the move as groundbreaking, while others cried foul. After all, how can you consent to your AI-copyrighted music being used in a feud you’re not alive to participate in? Some, like Holly Herndon and Grimes, see it as a creative frontier, while others, including Nicki Minaj, worry it’ll “undermine human creativity”.

It didn’t go well for Drake. The tactic proved controversial and drew a legal threat from the Tupac estate.

FEATURED

Talent:
Adele Dalla Pozza
(Photographer)

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🔥 Press Worthy

📽️ VISUAL CREATORS

Hipstamatic adds a new trick to its retro camera kit: Action Sampler Mode brings lenticular prints to your iPhone, no 90s flashback required.

AI-assisted photo editing streamlines workflows, but some photographers fear losing creative control. It’s a time vs. skill debate unfolding in the digital darkroom.

📈 PRODUCTION MASTERY

Crafting a director's mood board is absolutely key to film planning. It's the ultimate visual guide to nailing the vibe, style, and feels of a flick. Don't shoot without it.

Meet Jon Hilty, the modern-day magician of color photography's first trick, the autochrome. It takes him a week to make a single plate, but for Jon, it's all about the journey. And the pictures? They're a portal to the past that he's painting in hues of red, blue, and green starch.

🎭 CREATOR ECONOMY

Dubai’s HIPA photo contest grand prize hits $200k, with the overall pot doubling to $1m.

Instagram announces updates to its algorithm that will give more visibility to original content from smaller creators, combating the issue of unauthorized reposting. The changes include the removal of aggregators from recommendations and adding labels to reposted content.

📚 Learn & Grow

📽️ VISUAL CREATORS

  • How to Secure More Photo Gigs

  • The Real Cost of Owning a Photography Studio: More Than Just Money

📈 PRODUCTION MASTERY

🎭 CREATOR ECONOMY