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šø Adobe Exec Says AI is a āRevolutionā
Why 2024 could be the indie filmmaker's year. Get your Oscar speech readyājust in case. Don't forget about Adobe's AI revolutions, and TikTok vs UMG war is finally over!
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Welcome, creative friends!
You may have heard by now, but this week we announced our AI-powered job discovery tool for creatives and agencies.
Our AI scours the web to bring you the best gigs, tailored to you.
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This opportunity closes on Friday at 11:59PM (CET) and is limited to 100 spots. Only 1 day left.
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Since our launch in 2023, weāve been building The Creator Lens alongside you, our readers, who have been supporting and cheering us on since day one.
So this time around we want to give you the opportunity to directly shape our product roadmap and features. This is your platform, and we want it to perfectly meet your needs and desires!
In today's rundown
VISUAL CREATORS
For your artistic side.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/5f084f96-73f6-489a-8894-48b972553939/Adobe_logo_red_background__1_.jpg?t=1714643738)
AI-generated imagery is disrupting the world of stock photography, sparking both excitement and anxiety. Platforms like Shutterstock and Getty Images are starting to feature AI-generated photos alongside those from human photographers.
Although some argue that AI is simply expanding the market and filling in gaps, others fear that it could make human-created stock photos obsolete.
Adobe, a major player in the creative software space, has embraced generative AI, with its execs comparing it to the early days of digital cameras.
āWhen artists say to me, āI hate generative AI, why are you even allowing it in any of your products?ā Iām like, āBecause [otherwise] people are gonna go to illegitimate places and youāre going to end up getting paid nothingā.
This is a revolution, this is the new digital camera, and we have to embrace it.ā
But as algorithms improve, will there still be room for artists behind the lens? Itās a question thatās sparking a debate about the future of visual content and the livelihoods of the photographers who create it.
PRODUCTION MASTERY
The commercial aspects of creativity.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/b931b487-a523-45de-827c-148af6fa00aa/Man_Recording_Near_Window.jpg?t=1714644212)
Indie filmmakers are schooling Hollywood on how to stretch a dollar without snapping creativity's spine. A flick's budget doesn't have to dim its creative glow. In fact, it can be the mother of invention.
Remember the name: LED lighting ā it's top-billed now, cutting costs with every low-watt scene. And itās not just the lights; cameras like the URSA Mini Pro are slimmer but still packing that high-res punch.
But it's not just about the gear; it's the tech tango. iPads playing dailies and proxies are the new director's chair, while MacBook Pros are editing havens on the go. And color us impressed with custom LUTs and ARRI's Log C4, turning color grading into an art form. Even our pocket pal, the smartphone, is chasing the action with wheels in motion.
The indie playbook isnāt just a cult hit; it's a masterclass in making movies that matters ā without the Hollywood bloat. Itās a reel revolution, proving that a strapped budget doesn't have to be a cut.
So, dim the lights and roll the camerasāinnovation is the new blockbuster, no matter the budget..
CREATOR ECONOMY
Navigating the digital creative world.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/872698b7-129c-4d29-9b40-ca9199f0df69/Man_singing_in_gray_shirt.jpg?t=1714644666)
TikTokās singing a different tune after striking a deal with Universal Music Group (UMG).
The music powerhouse, home to the likes of Taylor Swift and Drake, pulled its catalog from the platform back in February. Now, theyāre making amends.
The āmulti-dimensionalā deal not only brings UMGās artists back but also includes commitments to manage AI-created music and venture into new moneymaking areas like e-commerce.
As part of the agreement, TikTok will help artists cash in beyond simple streams while promising clearer tracking on tunes.
The full details of the agreement ā including how artist royalties were hashed out ā havenāt been revealed, but both parties seem eager to āprotect human artistryā while exploring fresh forms of musical engagement.
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š„ Press Worthy
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š½ļø VISUAL CREATORS
AP Almanac's Architecture Photo of the Year goes to Jason O'Rear for his chopper shot of Greenpoint Landing. Way to hover above the competition!
Topaz rolls out website revamp for AI suite: Photo Ai gets memory tweaks, GigaPixel aligns UI, EULA 14 preps for commercial.
š PRODUCTION MASTERY
Music supervisor became the hottest job in Hollywood: they're emotional architects, connecting films to soundtracks that resonate beyond the theater.
Kartoon Studios drops Gadget A.I., an all-in-one animation toolkit with AI dubbing, style transfer, and more, aiming to reshape how toons are made.
š CREATOR ECONOMY
1440 Media's email newsletter, funded by native ads, adds 250K readers monthly, becoming the 5th largest in the world with 3.5M.
ConvertKit's 2024 Creator Economy report shows 5% of creators went full-time last year, with 28% now self-employed. 18% crossed the 100K mark.
š Learn & Grow
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/8719d0ea-2f55-447c-a84a-482e7db35e21/giphy_-_2024-05-02T192808.855.gif?t=1714645703)
š½ļø VISUAL CREATORS
Do You Own the Images from Your Second Shooter?
Tips For Solo Creators Working With Larger Teams for the First Time
š PRODUCTION MASTERY
Biggest Reason Why Most Filmmakers Fail At Marketing
Common Photography Career Mistakes
š CREATOR ECONOMY
Microsoftās OpenAI investment was triggered by Google fears, emails reveal
Instagram Tests New āClear Modeā for Reels
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