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VISUAL CREATORS
For your artistic side.

🤖 Adobe’s AI Agents For Photoshop & Premiere

The Story: Adobe is doubling down on its commitment to "agentic AI," a new suite of AI tools across its platforms aimed at enhancing creative workflows for professionals and beginners alike. These tools promise to streamline tedious tasks, suggest intelligent edits, and ultimately allow users to focus more on their creative ideas.

The Details:

• Adobe's new AI agents can perform full tasks in apps like Photoshop and Premiere Pro, such as suggesting and executing edits, making video rough cuts, and automating repetitive workflows.

• The Actions panel in Photoshop will allow users to control over 1,000 one-click actions using natural language prompts, making photo editing more intuitive.

• Adobe believes this agentic AI will not replace creativity but act as a powerful assistant that helps users spend more time on high-impact creative tasks rather than time-consuming details.

• With features like Distraction Removal and context-aware edits, Adobe aims to enhance user experience and education within its products.

• The full unveiling of these agents is set to occur at Adobe MAX London later this month, presenting a significant advancement in creative AI technology.

Why It Matters: As AI continues to shape the creative landscape, Adobe's shift represents a critical moment for professionals looking to balance efficiency with creativity. While these tools can significantly enhance productivity and reduce mundane work, there are concerns about the potential devaluation of human creativity. By embracing these innovations, creatives can focus more on ideation while ensuring their unique voices remain integral to the process. As the industry evolves, it's essential to navigate these changes thoughtfully to maintain the essence of creative expression amid rapid technological advancement.

PRODUCTION MASTERY
The commercial aspects of creativity.

🚫 Adobe Gets Bullied on Bluesky

The Story: Adobe's recent attempt to engage with users on the social platform Bluesky quickly turned sour as creators unleashed their frustrations in response to what they perceived as the company's exploitative practices. Following a heavily criticized introductory post, Adobe swiftly deleted the content, highlighting a growing disconnect between the company and its creative community.

The Details:

• Adobe launched a Bluesky account seeking dialogue but triggered backlash when users criticized its subscription model and high prices, reflecting broader discontent.

• The company's first post aimed to connect with artists but was met with a torrent of negative comments, leading to the immediate removal of both the Adobe and Photoshop accounts’ opening posts.

• Critics on the platform expressed frustrations stemming from Adobe's shift to subscription pricing over ten years ago, continuing dissatisfaction with perceived AI misuse and their vague terms around content usage.

• This incident is a stark reminder of Adobe's declining reputation among its historically loyal users as alternative tools gain popularity and the disconnect between the company's actions and community desires grows.

Why It Matters: This debacle highlights a critical moment for Adobe as it faces overwhelming dissatisfaction from a significant segment of its user base. For creative professionals who rely on these tools, understanding this friction is essential, as it could impact future software development and pricing models. With rising competition from independent and open-source alternatives, Adobe's reputation and ability to retain users hinge on addressing these concerns and rebuilding trust with the creative community.

CREATOR ECONOMY
Navigating the digital creative world.

🎨 Dalí's Dream Film Comes to Life with AI

The Story: Salvador Dalí's unproduced film concept, "Giraffes on Horseback Salad," has finally come to life through the collaboration of Google's AI video model Veo 2 and Goodby Silverstein & Partners. Once feared too surreal for Hollywood, this cinematic dreamscape draws from Dalí's ethereal writings to produce an animated homage rather than a direct replica, reawakening his unique vision and artistry.

The Details:

• "Giraffes on Horseback Salad," conceived in 1937, features a surreal love story, initially intended for Harpo Marx, that blurs reality and fantasy.

• The project draws from previously uncompiled fragments of a screenplay discovered years after Dalí's death, emphasizing his imaginative aspirations.

• Utilizing Veo 2, the team has transformed Dalí's vision into dynamic animated sequences showcasing his signature surrealism.

• The film’s trailer premiered at Google Cloud Next in Las Vegas, showcasing the collaboration’s commitment to breathing new life into unfinished artistic concepts.

• This work marks a new chapter for The Dalí Museum and Goodby Silverstein & Partners, highlighting their drive to explore technology's role in advancing the legacy of avant-garde art.

Why It Matters: The fusion of AI technology with Dalí's creative genius is a game-changer for both art and storytelling. This project exemplifies how technology can revitalize lost artistic visions, opening doors for creative professionals to blend traditional methods with cutting-edge tools. As AI continues to evolve, understanding its application in the arts will be essential for creators aiming to push boundaries and innovate, celebrating the endless possibilities of imagination in a digital era.

🔥 Press Worthy

📽️ VISUAL CREATORS

Canva just unveiled its biggest overhaul yet, launching Visual Suite 2.0 at the Canva Create 2025 event! The upgrade includes Canva Sheets and Code, which make handling data and coding accessible and visually appealing for creators of all skill levels.

Hayao Miyazaki's son, Goro, has firmly stated that AI can never replicate the magic of human-created art. With criticism aimed at AI's intrusion into animation, Goro reminds us that while tech evolves, it can’t match the emotional depth of Ghibli’s storytelling.

📈 PRODUCTION MASTERY

Who Wants to Run Vanity Fair? Everyone? Anyone? Once a coveted role brimming with glamor, the position now faces challenges amid dwindling print success and rising digital demands, prompting mixed feelings about its current appeal.

Capri Holdings is shaking things up, selling Versace to Prada Group for a whopping $1.375 billion. This mega-deal follows a failed merger with Tapestry, with Prada promising to honor Versace's bold identity while ushering the brand into a vibrant future.

🎭 CREATOR ECONOMY

Wes Anderson's latest film, "The Phoenician Scheme", features a star-studded cast including Scarlett Johansson and Tom Hanks. This quirky tale of inheritance, espionage, and family drama launches May 30, 2025. Expect Anderson’s signature visuals and dry humor in this intriguing narrative!

Musicians like Kate Nash are turning to OnlyFans amidst financial struggles from touring and low streaming revenues. Nash successfully paid her bills with her campaign "Butts 4 Tour Buses," advocating for better working conditions in the music industry while engaging fans creatively.

📚 Learn & Grow

📽️ VISUAL CREATORS

• How Disney’s Multiplane Camera Achieved the Illusion of Depth

• ‘It never happened – but the picture says it did’: 28 fake images that fooled the world

📈 PRODUCTION MASTERY

• How to Not Just Survive But Thrive as an Introverted Photographer

• The Art of Film Industry Networking: From Raindance to Cannes and Beyond

🎭 CREATOR ECONOMY

• ChatGPT’s Barbiecore trend is turning everyone into a doll, and the internet is loving it

• YouTube wants to make Shorts the new CapCut