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- 🛑 $800m Studio Expansion Stopped Because Of AI: “Jobs Are Going to Be Lost”
🛑 $800m Studio Expansion Stopped Because Of AI: “Jobs Are Going to Be Lost”
AI threat to photographers? Picture this: Google's Gemini boosts ads. Meanwhile, Perry's $800M studio hits pause. AI to blame?
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Perry's $800M studio expansion halted because of AI. Yep, that's a real headline. But before we go all SkyNet, let's see what's really up with AI and the film industry. Keep reading, unless you're Scared.Straight.exe.
Before we get started, some exciting news: we’re trying out a new format!
All our Main Stories of the day are now right at the top of the newsletter, followed by 🔥 Press Worthy stories and 📚 Learn & Grow links.
Each section is organized into 3 categories:
Visual Creators: For your artistic side
Production Mastery: Focusing on the commercial aspects of creativity
Creator Economy: To navigate the digital creative world.
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In today's rundown:
📸 AI and Photography: A Threat?
🎥 Perry Halts $800M Studio: AI Shock
🤖 Google's Gemini Boosts Ads
🔥 Press Worthy Stories
📚 Learn & Grow
Read time: 3 minutes
VISUAL CREATORS
For your artistic side.
AI and photography: a match made in creative heaven or a threat to the artists behind the lens? The short answer is: neither.
While AI has crept into cameras, it’s more about honing features than hijacking careers. Smartphone snappers have been enjoying AI’s scene-detecting perks for years, and smart editing tools are speeding up tweaks with tricks like content-aware fill (a digital sleight of hand that’s been around since your parents rocked dial-up).
Generative AI, which can dream up imagery on its own, sparks worries of artifice. But without human guidance, it’s just a digital paintbrush with no concept of artistry.
So, as AI lends a hand in the editing room, photographers shouldn’t start fretting over their livelihoods just yet; stay busy framing the world through your own unfiltered lenses and start incorporating some of these new tools into your workflow
Do you use AI in your creative workflow?Click to vote and see live results! |
Are you seeing enough diversity in film?
🟨🟨🟨🟨⬜️⬜️ ⭐ Absolutely
🟩🟩🟩🟩🟩🟩 🎬 Not yet
🟨🟨🟨⬜️⬜️⬜️ 🤷♀️ Who cares? It's show-business
TOGETHER WITH DESCRIPT
There’s a new way to make video and podcasts. A good way.
There are simple video editors, and there are powerful video editors. Only Descript is both.
Beneath its familiar exterior is a formidable multitrack production engine that can handle your most fantastical creative impulses.
Genuinely useful artificial intelligence - With Descript, AI does the tedious stuff so you can do the fun stuff.
Studio Sound - Transform lousy recordings into studio quality with a single click.
Premium Stock Media - Get access to millions of stock videos, images, sound effects, and music tracks, plus Unsplash images and GIPHY gifs.
When your entire workflow lives in a single tool, you can completely reimagine the creative process. You’ll go from idea to publish in record time.
Write & Storyboard → Collaborate → Export → Share
PRODUCTION MASTERY
The commercial aspects of creativity.
Just as Tyler Perry was planning an $800m studio expansion, OpenAI dropped Sora, an AI that can turn text into video—you can literally write yourself into scenes on the moon or in the mountains.
Tyler Perry’s Atlanta studio expansion is “indefinitely on hold” after the creator was “shocked” by OpenAI’s text-to-video model Sora, which he said can generate film scenes from text “like nothing” he’s ever seen before.
Perry wasn't just impressed; he was “shocked” and worried about “a lot of jobs” in the industry. He’s concerned the technology will impact “every corner” of the industry and called for an all-hands-on-deck approach to regulatory and labor conversations surrounding AI.
“I immediately started thinking of everyone in the industry who would be affected by this, including actors and grip and electric and transportation and sound and editors, and looking at this, I'm thinking this will touch every corner of our industry”.
He's not against the tech, but he’s calling for a united front in Hollywood and Washington to put some safety belts in place, warning that without regulation, the industry might not survive. He has already used AI himself in two unrevealed films to save hours and makeup costs.
His concern isn't groundbreaking; it echoes worries from actors and writers during past strikes.
Can AI like OpenAI’s Sora replace human creativity in film?Click to vote and see live results! |
Is the ad industry's silence on climate change justified?
🟩🟩🟩🟩🟩🟩 🌍 Not cool, Advertisers!
🟨🟨🟨⬜️⬜️⬜️ 🤷 Mixed feelings on this one
🟩🟩🟩🟩🟩🟩 📉 It's just a marketing trend, anyways
Google Ad’s AI, Gemini, can now create ads on the fly.
It's not a complete takeover, as advertisers will still have some say in the matter, but now they can choose from a wider range of AI-generated options.
Google says ads made with AI have a conversion rate 6% higher than those without.
So, does this mean robots are better at selling us stuff than humans?
Maybe, but for now, they'll have to settle for being our second-string creatives.
AI-created ads: Hype or better than humans?Click to vote and see live results! |
Is the traditional pricing model of creativity broken?
🟩🟩🟩🟩🟩🟩 💼 Yep, needs a reboot
🟩🟩🟩🟩🟩🟩 😒 No, just needs tweaking
⬜️⬜️⬜️⬜️⬜️⬜️ 🎨 Creatives will prevail
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🔥 Press Worthy
VISUAL CREATORS
For your artistic side.
Canon signals opening its RF mount to third-party lens makers, sparking hope for more lens options in the future.
Imagination is a double-edged lens. It warps reality but can also warp your limits. Make sure your imagination isn't holding you back.
Downpour's new app lets you turn photos into games. No coding required.
Adobe Premiere Pro 24.2 drops with AI-powered speech enhancement, native TikTok export, and color font support.
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PRODUCTION MASTERY
The commercial aspects of creativity.
Oscar nominated filmmaker Mstyslav Chernov’s doc on Mariupol shares his lessons: Dive in, find real heroes, gear up light, and cut tight.
Leica snaps 9% sales rise, hitting a record high of €485m. Their third record year in a row.
Universal breaks the 37-day average theatrical window with Nolan’s “Oppenheimer” at 122 days. Disney's avg. is 62 days, Paramount is at 42 and Universal's is 27.
Google apologizes for its AI, Gemini, generating "racially diverse Nazis" and "over-conservative" tuning that sometimes refused image requests.
Social apps add generative AI tools, risking the 'social' in social media; more bot-generated content probably isn't a good thing.
AI's analyzing your social media behavior and keeping you hooked with personalized content. IG faces lawsuits over teen girl anguish.
Judge orders rapper Cam'ron to pay $50k for using an iconic photo of himself on merchandise without the photographer's permission.
Parent-managed child influencer accounts on Meta's platforms reportedly involved in child exploitation rings.
📚 Learn & Grow
VISUAL CREATORS
For your artistic side.
How to Shoot Day for Night With Clean Shadows Below Native ISO
What Is Hip Hop Montage in Film? Rhythm, Rhyme, and Visual Poetry
Current Photography Trends: Stay Ahead of the Game!
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PRODUCTION MASTERY
The commercial aspects of creativity.
Wes Anderson on Why He Loves Making Shorts: They Set Him Free
‘Barbie’ Producer on Blending Artistic and Commercial Needs: “Trust Your Filmmaker”
Career-Sustaining Advice for a Consolidating Film Industry
Spotify needs every win against Apple it can get
From Novice to Influencer: Secrets of Successful Social Media Content
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